Coordinator - Audience Strategy

6 days ago

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WORTHI

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WORTHI is a full-service cultural connections agency that focuses on growing brands and building intellectual property. The company leverages the significant influence, growing purchasing power, and vast size of underestimated audiences to achieve its goals. WORTHI's work involves creating brand messages and campaigns that resonate with diverse audiences, helping brands tap into new markets. The agency operates in several major cities including Los Angeles, New York, Atlanta, and Miami, indicating a wide geographical presence in key cultural hubs.

11 - 50 employees

📱 Media

📋 Description

• Our mission is to unlock the business value and cultural impact of historically underestimated audiences. • WORTHI is a full-service cultural connections agency, where we grow brands and build IP by harnessing the massive influence, buying power and sheer size of underestimated audiences. • We’re looking to hire a Coordinator, Audience Strategy, to join the team and partner closely with our growing roster of clients geared towards underestimated (multicultural) audiences. • The Coordinator, Audience Strategy will be an organized, detail-oriented creative strategist supporting client needs, team projects, and overall operations and administrative duties. • This role reports to the Senior Director, Audience Strategy, and assists in developing and executing impactful solutions with audience insights at the core, and never settles for checking the box. • This role requires someone very familiar with all the social platforms with a background in social media marketing. Marketing agency experience is strongly preferred. Entertainment industry experience a plus. • The Audience Strategy team partners deeply with our client partners to provide them with innovative and impactful ways to initiate connection, spark conversation and ultimately drive advocacy with target audiences based on their lived experiences.

🎯 Requirements

• 1+ years of social media strategy/management and/or digital marketing • A true mix of right and left brain talent -- the ideal candidate is a problem solver at heart, and seeks to solve said problems with insights, curiosity and creativity. • Knowledge of, passion for, and experience actively targeting Black, Latinx/e, AAPI, LGBTQ+, people with disabilities and other historically marginalized audiences. • Deep understanding of social media platforms and up to date on industry + platform trends (Instagram, TikTok, YouTube, X/Twitter, etc.) • Exceptional verbal and written communication, both inside the walls of WORTHI, and for our client partners (strategy decks, new business pitches, client agendas, social copy, etc.) • Proactive, results-oriented, and highly collaborative with excellent time management skills. • Someone who can both navigate ambiguity, and also thrive in it. Every day here is different, and the business is constantly evolving, and we want someone truly energized by that.

🏖️ Benefits

• A supportive, inclusive atmosphere and a team that values your contributions • An attractive and competitive compensation package • A generous and well-rounded benefits program featuring unlimited PTO, comprehensive medical benefits, 401k and much more