Balsam Brands
Balsam Brands is a global eCommerce retailer specializing in holiday and home décor. Founded in 2006 and headquartered in multiple locations including Boise, Redwood City, Ireland, and the Philippines, it is known for its flagship brand, Balsam Hill™, the leading retailer of artificial Christmas trees. Balsam Brands places strong emphasis on its people-first company culture, relationship building, and sharing joy through its products. It has expanded its product offerings to include fresh and preserved greenery, gourmet food and gifts, and has established new offices in Canada and Mexico City. The company values authenticity and doing the right thing, fostering a unique work environment that encourages personal growth and joy.
SEO Content Manager
March 28
Balsam Brands
Balsam Brands is a global eCommerce retailer specializing in holiday and home décor. Founded in 2006 and headquartered in multiple locations including Boise, Redwood City, Ireland, and the Philippines, it is known for its flagship brand, Balsam Hill™, the leading retailer of artificial Christmas trees. Balsam Brands places strong emphasis on its people-first company culture, relationship building, and sharing joy through its products. It has expanded its product offerings to include fresh and preserved greenery, gourmet food and gifts, and has established new offices in Canada and Mexico City. The company values authenticity and doing the right thing, fostering a unique work environment that encourages personal growth and joy.
📋 Description
• Reports directly to the Director of SEO and is responsible for leading a holistic SEO-first content strategy aligned with digital marketing and business goals, ensuring strong search visibility through high-quality content. • Leading a high-performing team, driving cross-functional collaboration, applying content marketing best practices, and leveraging generative AI to boost content creation and performance. • Defines and drives the overall SEO vision and roadmap in alignment with business objectives. • Leads and mentors a team of SEO Content professionals, providing guidance, setting performance expectations, and fostering professional growth.
🎯 Requirements
• Bachelor’s Degree in Marketing, Digital Strategy or any related business management course. • Preferably with master’s degree/units. • Minimum of eight (8) years of experience in SEO or digital content creation, with at least five (5) years in a managerial or senior leadership role. • Proven experience in developing and executing large-scale SEO or Content strategies. • Strong understanding of SEO, content marketing, and the digital landscape. • Experience in leveraging AI-driven content creation and SEO automation tools. • Proficiency in SEO and Content Creation tools • Understanding and experience of working with HTML, CMS, JavaScript and their impact on SEO. • Demonstrated ability to collaborate across functions and influence stakeholders at all levels. • A problem-solving mindset. • Exceptional leadership, communication, and strategic thinking abilities.
🏖️ Benefits
• Government-mandated Benefits (SSS, PAG-IBIG, PhilHealth) • 13th Month Pay • Paid Leaves • Internet Subsidy • Healthcare Coverage (+ 2 dependents) • Maternity, Paternity, and Solo Parent Benefit • Continuous Learning and Professional Development Benefit • Mental Health Support • Company Incentive • Meeting and Team Building Allowance • Shutdown Week • Volunteer Time Off • Bereavement Leave
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