Marketing Lead

5 days ago

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Bamboo Works

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Virtual Assistants • Outsourcing • Remote Assistants • Remote Works • Customer Service

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Description

• Develop and lead the overall marketing strategy for the brand, with a focus on e-commerce growth. • Build and execute strong branding initiatives that resonate with target audiences and differentiate the brand in the market. • Manage and oversee the brand’s social media strategy, ensuring consistency across all platforms. • Collaborate with the graphic designer to align visuals with marketing objectives, while contributing to design ideas when needed. • Drive and oversee performance marketing campaigns, including paid ads, SEO, and email marketing, to maximize conversions and customer engagement. • Analyze market trends, consumer insights, and data to continuously optimize marketing efforts. • Set clear KPIs and manage the marketing budget to achieve growth goals. • Lead and inspire the marketing team, ensuring alignment with brand vision and business objectives.

Requirements

• Proven experience (at least 5 years) in a leadership marketing role, ideally within the fashion or e-commerce sector. • Expertise in branding, social media management, and performance marketing. • Strong understanding of e-commerce platforms and strategies for online growth. • Ability to create and execute strategic marketing plans that drive brand awareness and customer acquisition. • Experience working with paid media, SEO, and other digital marketing channels. • Basic design skills and ability to collaborate with creative teams. • Strong analytical mindset, with experience in leveraging data for decision-making. • Excellent communication and leadership skills to guide and develop a marketing team.