Salesforce Marketing Cloud Lead

October 23, 2024

Apply Now

Receive Emails with Similar Jobs

BAM Strategy

WebsiteLinkedInAll Job Openings

BAM Strategy is a proudly independent agency that has been in operation since 1996, specializing in building consumer loyalty through technology, insights, and storytelling. They help brands optimize performance by providing services in digital strategy, creative content, data-driven media, CRM, technology, and analytics. With 'Careiosity' as the core of their values, BAM is a trusted partner for some of the biggest global brands, enhancing their performance through innovative digital experiences and strategic campaigns. They have worked with notable brands such as Durex, Cheetos, and PepsiCo Canada Foods, offering services like CRM programs, digital promotions, interactive virtual events, and integrated media campaigns.

Interactive Marketing • Digital Marketing • Online Advertising • Marketing Strategy • Media Strategy

51 - 200 employees

🤝 B2B

📋 Description

• Act as a subject matter expert in CRM platforms, particularly Salesforce Marketing Cloud and also Microsoft Dynamics 365, to create customer engagement and retention campaigns, including profiling and segmentation. • Develop and manage workflows, templates, and automated processes for efficient execution of email, push notifications, and SMS campaigns across different platforms. • Utilize SQL for audience data segmentation, campaign testing, and deployments, alongside conducting ad-hoc analysis and debugging. • Apply scripting languages like AMPscript for personalization and dynamic content in email campaigns. • Employ your extensive experience in both Salesforce Marketing Cloud and Microsoft Dynamics 365 to provide innovative CRM solutions and guide the application of CRM strategies. • Select and implement email marketing automation techniques, adapting complex methods to achieve desired results. • Monitor and analyze key metrics, understanding performance drivers, and recommend strategies and tactics in response. • Foster operational excellence, process efficiency, and team morale to standardize and harmonize workflows across various accounts. • Collaborate in the development of customer segmentation strategies and provide campaign performance insights to senior leadership. • Promote the use of Salesforce Marketing Cloud and Microsoft Dynamics 365 within the agency, providing expert guidance, oversight, and training to the Client Services team.

🎯 Requirements

• 4+ years of experience in developing and executing CRM campaigns, with a focus on both Salesforce Marketing Cloud and Microsoft Dynamics 365. • Proficiency in SQL, AMPscript, and familiarity with HTML. • Marketing Cloud or Microsoft Dynamics 365 Certifications are a plus. • Strong background in marketing analytics, data analysis, reporting, or consumer insights.