Salesforce Marketing Cloud Lead

2 days ago

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Interactive Marketing • Digital Marketing • Online Advertising • Marketing Strategy • Media Strategy

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Description

• Act as a subject matter expert in CRM platforms, particularly Salesforce Marketing Cloud and also Microsoft Dynamics 365, to create customer engagement and retention campaigns, including profiling and segmentation. • Develop and manage workflows, templates, and automated processes for efficient execution of email, push notifications, and SMS campaigns across different platforms. • Utilize SQL for audience data segmentation, campaign testing, and deployments, alongside conducting ad-hoc analysis and debugging. • Apply scripting languages like AMPscript for personalization and dynamic content in email campaigns. • Employ your extensive experience in both Salesforce Marketing Cloud and Microsoft Dynamics 365 to provide innovative CRM solutions and guide the application of CRM strategies. • Select and implement email marketing automation techniques, adapting complex methods to achieve desired results. • Monitor and analyze key metrics, understanding performance drivers, and recommend strategies and tactics in response. • Foster operational excellence, process efficiency, and team morale to standardize and harmonize workflows across various accounts. • Collaborate in the development of customer segmentation strategies and provide campaign performance insights to senior leadership. • Promote the use of Salesforce Marketing Cloud and Microsoft Dynamics 365 within the agency, providing expert guidance, oversight, and training to the Client Services team.

Requirements

• 4+ years of experience in developing and executing CRM campaigns, with a focus on both Salesforce Marketing Cloud and Microsoft Dynamics 365. • Proficiency in SQL, AMPscript, and familiarity with HTML. • Marketing Cloud or Microsoft Dynamics 365 Certifications are a plus. • Strong background in marketing analytics, data analysis, reporting, or consumer insights.