Novo
Novo is a fintech company offering a range of banking services tailored for small businesses, freelancers, self-employed individuals, and consultants. Known for its user-friendly platform, Novo provides tools such as business banking accounts, credit cards, funding solutions, and bookkeeping with AI-powered transaction categorization. Novo integrates with top business tools and provides resources to help customers manage budgets, invoices, and financial insights. Offering secure, seamless banking services, Novo partners with banks like Middlesex Federal Savings to provide FDIC-insured deposit accounts.
Digital Marketing Lead
November 10, 2024
Novo
Novo is a fintech company offering a range of banking services tailored for small businesses, freelancers, self-employed individuals, and consultants. Known for its user-friendly platform, Novo provides tools such as business banking accounts, credit cards, funding solutions, and bookkeeping with AI-powered transaction categorization. Novo integrates with top business tools and provides resources to help customers manage budgets, invoices, and financial insights. Offering secure, seamless banking services, Novo partners with banks like Middlesex Federal Savings to provide FDIC-insured deposit accounts.
📋 Description
• Develop and implement digital strategies to drive customer acquisition (including content marketing, email marketing, channel strategies, etc) • Identify key metrics across the funnel and deliver actionable insights on marketing performance and contribution to pipeline • Develop a data-driven approach to prioritize, test, evaluate, and optimize marketing experiments to acquire new customers • Manage our marketing budget, including in-house and agency spend • Deployment of marketing automation technologies to support lead gen • Partner with individuals and teams across the company to assist in building and running campaigns • Oversee all continued optimization for website, funnel related activity, and all digital marketing efforts (e.g. Adwords, retargeting)
🎯 Requirements
• At least 4-6 years of experience with a wide range of marketing channels (e.g., paid search, social, SEO, content, affiliates) • Strong quantitative and qualitative analytical skills; proficiency with Mixpanel, GA, SQL and other relevant tools • Strong operating and leadership skills; equally comfortable being in the weeds and leading internal and external teams • An excellent communicator; experience with media / PR is a plus • Performance marketing platform like Google Data Studio • Events analytics software like Segment (or another events-based analytics tool) • Marketing & product analytics like Mixpanel and Hotjar (or another events-based visualisation tool, like Amplitude) • Email marketing like Customer.io, MailChimp, HubSpot
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