Director of Performance Marketing
August 6, 2023
Description
• Managing marketing team and multi-million dollar budget • Accelerating Novo’s customer acquisition by investing in existing & new channels while automating marketing operations to improve funnel efficiency • Developing & implementing Novo’s digital marketing strategy including paid search, display, email, retargeting, paid social, amongst other strategies • Building marketing performance reporting structures by manipulating large datasets with analytics tools and/or SQL • Reporting on marketing performance across multiple channels and communicating trends and insights to the leadership team • Working with our technology team to execute marketing-related technology tasks such as lead scoring models, attribution, marketing analytics implementation, etc. • Collaborating with the Novo product team in the development of new products, product messaging, and new product launches • Expanding the portfolio of digital marketing tech stack in order to automate reporting, analytics, and experimentation
Requirements
• 6-15 years experience in a data-driven marketing role • 2+ years experience managing a team at a high growth, software startup • Hands-on experience with digital marketing channels like Google Ads, Facebook, email marketing, and SEO • Proven track record successfully managing a multi-million dollar acquisition budget and taking a company through an intensive growth period. • Experience of best practices in the B2C landscape with large acquisition numbers and short sales cycles • Obsession with experimentation (ex - A/B testing, website & landing page iteration) and automation (ex - email, content triggers) • Strong quantitative and qualitative analytical skills • Data-driven and detail-oriented, with the ability to look at problems at both granular and strategic levels • Strong leadership and team management skills • Experience in SQL and knowledge of databases • Experience with specific tools: Performance marketing platform like Google Data Studio, CRM other than Salesforce, Events analytics software like Segment (or another events-based analytics tool), Marketing & product analytics like Mixpanel and Hotjar (or another events-based visualisation tool, like Amplitude), Email marketing like Customer.io, MailChimp, HubSpot • Bonus: Understanding of brand strategy, Experience in media and PR, Managing offline and outdoor channels, Working with remote engineering teams
Benefits
• Fast-growing, venture-backed startup • Powerfully simple business banking • Empowering customers in managing finances • Bright and talented team • Opportunity to change the way businesses bank • Work remotely due to COVID
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