Digital Marketing Manager

April 7

Apply Now

Receive Emails with Similar Jobs

Belden Inc.

WebsiteLinkedInAll Job Openings

Belden Inc. is a global leader in cable, connectivity, and networking solutions, now transitioning into a digital solutions innovator. The company is focused on driving innovation and growth by offering customized solutions to meet the complex needs of its customers. Belden emphasizes a commitment to employee development and diversity, making it a compelling place for top talent to build their careers as the company evolves.

Broadband Solutions • Industrial Automation Solutions • Smart Buildings Solutions • Network Infrastructure • Digitization Solutions

5001 - 10000 employees

Founded 1902

🏢 Enterprise

🔧 Hardware

📋 Description

• Belden is seeking a strategic and collaborative Manager, Corporate Digital Marketing to drive our global email marketing automation, marketing data initiatives, and the creation of dynamic landing pages. • The ideal candidate will possess a deep understanding of marketing automation platforms, email marketing best practices, marketing data management, and Salesforce CRM. • A demonstrated ability to stay current with digital marketing technologies, platforms, and trends, including AI advancements, is essential. • This role will report to the Director, Corporate Digital Marketing. • You will make an impact in the following ways: Global Email Marketing Automation & Landing Page Development. • Develop and execute comprehensive global email marketing strategies, including newsletters, drip campaigns, nurture programs, and promotional emails, tailored to diverse audiences. • Utilize Salesforce Account Engagement (Pardot) to manage and optimize email campaigns and landing pages, ensuring high deliverability, engagement, and technical performance. • Global Marketing Data Management: Oversee the health and integrity of the global marketing database, ensuring data accuracy and consistency. • Ensure compliance with global data privacy regulations (e.g., GDPR, CCPA, and others). • Marketing Analytics & Reporting: Identify commercially-relevant KPI metrics and establish track and reporting mechanisms related to email marketing campaigns.

🎯 Requirements

• Bachelor's degree in marketing or similar field. • 5+ years of experience in digital marketing, with a focus on email marketing automation and marketing data management in a global context. • Proven experience with Salesforce Account Engagement (Pardot) or a similar marketing automation platform. • Experience with Salesforce CRM, including reporting and analyzing data. • Proficiency in creating and managing landing pages. • Experience using design tools such as Stensul is a plus. • Strong understanding of global email marketing best practices, including deliverability, segmentation, and personalization. • Excellent analytical and problem-solving skills, with the ability to interpret data and generate actionable insights for diverse audiences. • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional and global teams. • Ability to work independently and manage multiple projects simultaneously.

🏖️ Benefits

• health/dental/vision • long term/short term disability • life insurance • HSA/FSA • matching retirement plans • paid vacation • parental leave • employee stock purchase plan • paid leave for volunteer work in your community • training opportunities • professional talent management and succession planning • corporate health well-being initiatives • commitment to diversity, equity, inclusion and sustainability!