Public Relations Strategist

November 20

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Best Friends Animal Society

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501 - 1000

Description

• Develop and execute dynamic public relations strategies to elevate awareness of Best Friends in NYC, key states, as well as on a national level and establish the organization as a leader in the animal welfare issues, offering strategic communications counsel to senior space. • Craft press releases, pitches, interview briefings, and talking points to effectively communicate Best Friends' mission. • Cultivate and maintain relationships with key national, regional, and NYC journalists, editors, and producers across diverse and emerging media platforms. • Handle proactive and reactive media opportunities. • Utilize comprehensive industry insights and data to shape compelling narratives that resonate with target media outlets and audiences. • Coordinate and oversee national and local NYC media shoots and segments, serving as spokesperson for Best Friends and providing expert media training to approved spokespeople. • Conduct in-depth analysis of media coverage related to animal welfare leadership and identifying thought leadership opportunities. • Collaborate with cross-functional internal teams, including marketing, social media, creative, advocacy, celebrity relations, corporate relations, and programming, to ensure cohesive messaging and maximize exposure. • Proactively seek out media opportunities within NYC and key states while serving as a mentor and strategic partner for local animal shelters and rescue groups within the Best Friends network.

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, or a related field is required. • A minimum of 5-7 years of hands-on experience in public relations, with a demonstrated track record of securing impactful media placements (national and local print, online, broadcast, podcast) and cultivating strong relationships with journalists. • Must have agency experience or experience working in house at a large brand. • Exceptional writing skills with a keen ability to craft engaging and persuasive pitches and press releases. • Outstanding written and verbal communication skills as well as interpersonal skills, with a collaborative spirit and the capacity to effectively engage with internal and external stakeholders. • Proven ability to thrive in a fast-paced environment, managing multiple projects simultaneously while maintaining high standards of quality work and professionalism. This includes the ability to juggle 3-5 clients or brand extensions at a time. • Experience using Cision, Critical Mention, Truescope and Asana preferred. • Proficiency with Microsoft Office products; comfort learning new systems, including online information systems. • Experience using data to create narratives or develop strategy. • Genuine passion for animal welfare and a steadfast commitment to advancing Best Friends' mission to Save Them All.