August 20
• Find and involve external UGC creators (Influencers, Bloggers, etc.) to create content for social media campaigns: communicate and manage them on a daily basis • Prepare UGC briefs and moodboards to manage all activities around the UGC creation process, promoting BetterMe Store goods on various platforms (TikTok & Instagram are a priority) • Analyze the effectiveness of UGC content and initiate improvements based on a data-driven approach • Utilize UGC and community challenges to drive engagement and growth • Monitor the best market trends and practices within the field: bring new ideas constantly
• 1+ year of work experience in a similar position: UGC, storytelling expertise, influencer marketing (the USA market will be a plus) • Ability to create scripts and briefs for UGC • Knowledge of how to create catchy ad concepts (hooks & CTAs) that are oriented to a target audience • Basic knowledge of performance marketing metrics (will be a plus) • Great communication and management skills • Fluent English
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