Digital Marketing Manager

April 6

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BigHand

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BigHand is a company that builds and invests in technologies to improve efficiency, decision-making, and competitive edge for law firms. They focus on enabling better performance in areas such as lawyer support, documentation, financial management, and matter pricing. With a global presence in 12 countries and a team of 450 employees, BigHand aims to transform ideas into actions and adapt to a constantly changing world. They emphasize values like charity, wellbeing, diversity, inclusion, and offer global perks and benefits. BigHand provides remote career opportunities across various domains including sales, marketing, and technology.

voice technology • Speech recognition • Workflow management • matter pricing • business intelligence

201 - 500 employees

☁️ SaaS

🏢 Enterprise

📋 Description

• The Digital Marketing Lead owns BigHand’s overall digital strategy, paid media, and social oversight, ensuring all digital efforts contribute to MQL, SAL, and pipeline growth. • This role focuses on paid media campaigns and digital audience engagement. • Additionally, they provide strategic oversight of social media, ensuring alignment across Demand Generation, Product Marketing, and Content teams. • This role reports to the Head of Demand Generation and manages one direct report, a Website & SEO Manager.

🎯 Requirements

• 5+ years of experience in digital marketing, including SEO, CRO, paid media, and lead generation. • Proven hands-on experience managing paid media campaigns (LinkedIn Ads, Google Ads, display, video, and retargeting). • Expertise in lead acquisition, digital pipeline acceleration, and ROI-driven growth strategies. • Strong financial acumen and experience managing budgets for paid media and digital investments. • Working knowledge of CRM, CMS, and ABM tools (Salesforce, Pardot, Qualified, or similar). • Deep understanding of digital marketing metrics and analytics tools (Google Analytics, SEMrush, Looker, etc.) and the ability to translate data into actionable insights. • Strategic oversight of social media, ensuring organic and paid efforts align with demand generation objectives. • Excellent communication skills, with the ability to influence cross-functional teams, facilitate processes, and present insights convincingly. • Ability to initiate and execute strategic, cross-functional projects with minimal supervision. • Strong track record of successfully managing a small team (2+), third-party web developers, and digital agencies. • Comfortable working in a remote, global organization, collaborating across time zones. • Experience in B2B SaaS, enterprise software, or professional services marketing. • Proficiency in Conversion Rate Optimization (CRO) and enhancing website user experience (UX). • Familiarity with multi-touch attribution models to optimize demand generation effectiveness. • Experience running ABM-focused digital campaigns in collaboration with sales teams. • Certifications in digital marketing platforms (Google Ads, LinkedIn Marketing Solutions, Pardot, etc.). • Understanding of AI-driven marketing tools for audience segmentation and personalization.

🏖️ Benefits

• 15 days holiday per year (exc. public holidays) + 2 personal days to take for anything you like! • 3 additional BigHand days off between Christmas & New Year • Wellbeing benefits including medical, dental, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG) • Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health • Opportunities to give back with company volunteer events and individual volunteer days • Career growth opportunities and study leave options • Family benefits including enhanced parental leave, secondary caregiver leave and fertility support • Financial benefits including retirement plan, life assurance, and flexible spending • Fully remote working • Growing business with a global presence and a true focus on work-life balance