Product Marketing Executive

September 13

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BigHand

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BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits$1. .$1

voice technology • Speech recognition • Workflow management • matter pricing • business intelligence

201 - 500

Description

• Create the go-to-market positioning for your products • Bring current and new solutions & features to market and contribute to the ongoing product strategy • Work closely with the product MD and product manager to create and evolve value propositions • Build competitor and market analysis – with continuous monitoring & updating • Build, understand & update ICPs (Ideal customer profiles) for both buyers and users of the products • Develop compelling audience messaging and content for each product/audience • Work with the revenue operations teams to create and enhance sales enablement materials • Work with teams across the business to ensure product enhancements are communicated effectively, both internally and externally • Plan and manage product operational and end-of-life communications • Be an expert on TAM & SAM for your products/verticals and how this should influence our wider marketing strategy • Keeping customer facing roadmaps up-to-date • Work with the wider marketing team to support lead generation activities for your products

Requirements

• At least 3 years previous work experience within a B2B marketing role, ideally with experience working in a product marketing-focused role • Experience of developing and implementing successful go to market strategies and launches for new products • Excellent written and verbal communication skills, with experience of message development • Experience with cross-functional stakeholder management, with the ability to communicate, motivate and influence at the highest level • An understanding of the importance of digital marketing activities as part of the marketing mix • Experience of using a marketing automation tool, such as Pardot, for a targeted and personalised approach, delivering successful results • Excellent attention to detail and a strong customer focus

Benefits

• 15 days holiday per year (exc. public holidays) + 2 personal days to take for anything you like! • 3 additional BigHand days off between Christmas & New Year • Wellbeing benefits including medical, dental, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG) • Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health • Opportunities to give back with company volunteer events and individual volunteer days • Career growth opportunities and study leave options • Family benefits including enhanced parental leave, secondary caregiver leave and fertility support • Financial benefits including retirement plan, life assurance, and flexible spending • Fully remote working • Growing business with a global presence and a true focus on work-life balance