Influencer Marketing Associate

3 days ago

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Blavity Inc.

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Blavity Inc. is a venture-backed company that builds product solutions and media for Black consumers and enterprises who want to reach them. Our business division, AfroTech, is a professional network and talent acquisition solution for the world's largest companies. In addition, Blavity Digital Media Group creates content for Black audiences across all platforms.

Consumer Technology • African American Consumers • Social Media • Media • Digital Community

51 - 200 employees

📋 Description

• Manage beginning-to-end aspects of Branded influencer campaigns, execution and measurement on key social platforms, including delegating and overseeing tasks. • Conduct reviews and approvals of campaign components, as it relates to talent, that include but are not limited to influencer sourcing recommendations, outreach/pitch communications, negotiation conversations, etc. • Provide a strong POV throughout the influencer’s content creation process, including clear input on key deliverables such as influencer briefs, and a strong creative point of view on final deliverables, including rough cuts and final assets. • Assist the client services team with client communication regarding campaign execution, serving as a campaign manager for influencer partnerships, ensuring deadlines are met and deliverables are within approved plan parameters. • Anticipate and proactively mitigate influencer issues that may arise; consistently communicating with appropriate internal leads regarding updates on progress, relevant delays, or issues and budget implications. • Leverage both industry knowledge, rationale, and data regarding influencer/creator research and sourcing where needed across Branded initiatives.

🎯 Requirements

• Four year degree or equivalent industry experience • 4+ years of experience managing digital influencer talent/brands, with an existing network of influencer/creator relationships • Previous experience working in influencer marketing or at an agency • Proficiency with project management software such as Asana, Google Workspace (Docs, Sheets, Slides, Drive, Meet), Docusign, and CreatorIQ or similar software • Excellent project management skills • Excellent communication and analytical skills; outgoing and sociable • Comfortable leading client conversations and providing best practice POVs, as it relates to influencers • Extensive knowledge of how to navigate and extract data from all major social platforms (Instagram, Facebook, Twitter, Snapchat, TikTok, YouTube) • Naturally detail oriented, with an obsessive need to document and communicate findings • Ability to work in a fast-paced, team-oriented environment • Flexibility in working non-standard hours, when necessary • A love for talent/influencer sourcing and building partnerships • Independent, entrepreneurial self-starter who is comfortable taking on a high level of responsibility • High-energy, company-first, positive attitude: must be motivated to work hard in a fast-paced environment • Demonstrated knowledge and passion for topical news at the intersection of Black culture; including entertainment, entrepreneurship, tech, and politics • A healthy appreciation of GIFs and Black culture