Senior Performance Marketing Manager

November 4

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Description

• Drive user acquisition and engagement of Bliq for passengers. • Leverage data-driven strategies to develop mobile marketing campaigns. • Increase ROI and contribute to growth objectives. • Manage mobile performance marketing campaigns across multiple channels. • Conduct market research and competitive analysis. • Collaborate with teams to define KPIs and measure success. • Utilize A/B testing methodologies to optimize ad creatives. • Analyze campaign performance data for continuous improvement. • Manage marketing budgets to maximize ROI and user acquisition. • Implement App Store Optimization strategies to improve app visibility.

Requirements

• Proven experience as a Performance Marketing Manager or similar role in a startup environment, for a mobile app, preferably in the mobility industry. • Strong understanding of performance marketing channels, tools, and platforms. • Excellent analytical skills with the ability to interpret complex data and make data-driven decisions. • Proficiency in marketing analytics tools such as Google Analytics, Adjust, Amplitude, or similar. • Experience with A/B testing and conversion rate optimization (CRO). • Strong project management skills with the ability to manage multiple campaigns simultaneously. • Excellent communication and collaboration skills, with the ability to work effectively in a remote-first environment. • Self-motivated, entrepreneurial mindset with a passion for driving growth and achieving targets. • Bachelor’s degree in Marketing, Business, or a related field. • Advanced degrees or certifications are a plus.

Benefits

• Working with a team of highly skilled and motivated colleagues in an entrepreneurial environment. • A culture that values success, reliability, and community building. • An open-minded and enjoyable work environment. • Opportunities to take ownership of your projects quickly. • A remote-first work policy and flexible schedules. • Work equipment tailored to your preferences. • Training budget of 1,000 EUR per year at your disposal.

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