User Acquisition Manager
December 19, 2022
Description
• Develop and implement comprehensive user acquisition strategies across various channels, including paid search, social media, and other performance marketing channels • Conduct market research to identify opportunities for growth • Collaborate with the product and design teams to create compelling marketing assets and optimize user flows • Monitor and analyse the performance of campaigns and initiatives, providing regular reports and insights to the CMO • Manage budgets and optimize spend to maximize ROI • Collaborate with cross-functional teams to develop and execute integrated marketing campaigns • Stay up to date with industry trends and best practices, and identify opportunities to incorporate new technologies and tactics
Requirements
• 4+ years of experience within UA • Strong analytical and data driven decision making skills • Experience within the mobile gaming industry • Knowledge/Interest in web3/blockchain/crypto • Proficiency with performance marketing tools and platforms, such as Google Ads, Facebook Ads etc • Strong project management skills and ability to juggle multiple projects at once
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