Marketplace eCommerce Strategist

2 days ago

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Blue Wheel

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Blue Wheel is merging with Retail Bloom to deliver end-to-end D2C, e-retail & marketplace solutions, from click to ship.

Social Media • Search Engine Optimization • Graphic Design • Amazon Advertising • Amazon

51 - 200

Description

• As a Marketplace / Ecommerce Strategist, you will be a key player in growing clients’ business. • Your day to day will be a mix of: • Using your expert, up-to-date grasp of Amazon marketing strategies & best practices to manage campaigns from concept to execution to analysis. • Building relationships with clients and establish yourself as an expert across Amazon, Walmart, Target and other retailer marketplaces. • Collaborating & communicating with internal and external account stakeholders on current performance and new testing opportunities. • Work with the Blue Wheel Marketing team to create case studies. • Contributing to both new and existing client strategies and bringing innovative ideas to the table. • Work collaboratively with the Marketplace Ad Ops team to see how we're pacing towards client goals.

Requirements

• 2-3 years experience directly building, optimizing, managing and reporting out on Amazon and other retailer search and DSP platforms. • Proficient in developing strategy and recommendation for all Amazon & Retailer Marketplaces. • Experience with leveraging AMC reports to support performance insights and AMC Custom audiences to improve targeting and overall performance. • Proficient in marketing funnel and how to develop strategy to support the brand goals. • Understanding greater business objective and how omnichannel strategy can support overall business goals. • Preferred but not required: • Experience pulling AMC reports. • Experience on additional programmatic platforms or for other retailers i.e. The Trade Desk, Walmart etc. • Experience with non-endemic media management from Amazon DSP. • Experience building custom AMC audiences.