Marketplace eCommerce Strategist

October 18

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Blue Wheel

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Social Media • Search Engine Optimization • Graphic Design • Amazon Advertising • Amazon

51 - 200

Description

•Blue Wheel is a new breed of omni-channel digital commerce agency that services brands “from click to ship.” •Your Role: As a Marketplace / Ecommerce Strategist you will be a key player in growing clients’ business and continuously innovating strategy across Amazon and other marketplaces. •Your day to day will be a mix of: •Using your expert, up-to-date grasp of Amazon marketing strategies & best practices to manage campaigns from concept to execution to analysis. •Collaborating & communicating with internal and external account stakeholders on current performance and new testing opportunities. •Budgeting & reporting on your accounts and implementing optimizations that will help track towards your client’s goals. •Building relationships with clients and establish yourself as an expert across Amazon, Walmart, Target and other retailer marketplaces. •Enhance Blue Wheel’s strategic and service offering by creating and implementing strategy to support client business goals. •Work with the Blue Wheel Marketing team to create case studies. •Work collaboratively with the Marketplace Ad Ops team to see how we're pacing towards client goals. •Contributing to both new and existing client strategies and bringing innovative ideas to the table.

Requirements

•2-3 years experience directly building, optimizing, managing and reporting out on Amazon and other retailer search and DSP platforms •Proficient in developing strategy and recommendation for all Amazon & Retailer Marketplaces. •Experience with leveraging AMC reports to support performance insights and AMC Custom audiences to improve targeting and overall performance. •Proficient in marketing funnel and how to develop strategy to support the brand goals •Understanding greater business objective and how omnichannel strategy can support overall business goals. •Preferred but not required •Experience pulling AMC reports •Experience on additional programmatic platforms or for other retailers i.e. The Trade Desk, Walmart etc. •Experience with non-endemic media management from Amazon DSP •Experience building custom AMC audiences