Marketing Manager - ABM

6 days ago

Apply Now

Receive Emails with Similar Jobs

Blue Yonder

WebsiteLinkedInAll Job Openings

Demand Forecast & Replenishment • Price Optimization • Artificial Intelligence • Retail • Learning Solutions

5001 - 10000

Description

• Execute Blue Yonder’s ABM strategy: Responsible for building and managing the channels for account-based marketing that drive revenue. • These channels will include email (outbound and nurture), digital marketing (social, retargeting, display, etc.) in-person and virtual events, custom content, and direct mail • Responsible for pipeline creation among qualified and educated prospects by developing and executing ABM programs that drive market visibility, generate demand, and achieve business and/or revenue goals • Responsible for reporting on progress towards Blue Yonder’s account-based marketing goals and compiling ABM program metrics such as page views, email opens, and clicks • Learning and understanding Blue Yonder’s client base, our ideal customer profile, and the needs of our prospects to effectively market our products to them • Working with the ABM team, industry strategy team, sales, business development and product marketing to understand the trends that are shaping the retail industry and messaging surrounding them • Drive sales enablement to help sales and business development act as marketers for ABM accounts - nurturing and reaching out to their prospects in a curated, simplified way • Develop strong relationships with sales reps to frequently share updates about ABM program progress, successes, areas for improvement, and suggestions for next steps

Requirements

• Minimum 4 years of experience in an account-based marketing or demand generation role at a B2B SaaS company • Proven track record of successfully launching, managing and reporting on marketing 1:1, 1:few, and 1:many account-based marketing campaigns that drive pipeline and booked revenue • Positive, self-starter with a drive to succeed and comfortable with high levels of ambiguity in a quickly changing business environment • Knowledge of best practices in B2B marketing, demand generation, digital marketing, marketing automation, lead conversion and nurturing programs • Strong communication and interpersonal skills, with the ability to develop positive and professional relationships with cross functional teams across domestic and international markets • Prior experience working closely with the sales and business development team to achieve mutual results • Proven track record to exceed expectations, have high impact, and deliver results • Demonstrable experience of working in a metrics-oriented marketing environment, comfortable with analytics, metrics and working within automation tools such as Marketo, SFDC, 6Sense or similar • Experience working with a creative team and building campaign briefs • Excellent project management skills • German speaking desirable but not essential