Marketing Operations Manager

2 days ago

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Blumira

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Threat Detection • Information Security • cybersecurity • SIEM • Security Operations

51 - 200

💰 Series B on 2023-06

Description

• About Blumira and Our Culture • By making detection and response rapid, simple, and affordable, we can help organizations of all sizes - especially small and medium-sized businesses - which have been neglected, priced-out, or, simply—failed—by existing solutions. In helping them, we help their customers, and, overall, make the Internet a safer place. We have a platform, a vision, and a team that can turn the tide. To realize our vision, we're looking for inquisitive and driven teammates, like you! Be part of a friendly and supportive team that embraces who you are and offers you the opportunity to help build and scale the Ann Arbor tech security scene and to learn and grow with experienced SaaS security leaders. You will have the ability to make a big impact in the initial build of Blumira’s Marketing organization and take Blumira to the next level! • About the Opportunity • This is a high-impact role where you will have full ownership of HubSpot marketing operations, with the opportunity to continuously improve end-to-end lead generation processes, campaign performance, data accuracy, and performance reporting. You will collaborate closely with the Growth and Content & Communications teams to support integrated campaigns, ensuring seamless execution and analysis. Your efforts will directly contribute to Blumira’s growth and market presence, while driving team success through improved workflows, targeted messaging, and enhanced engagement with both prospects and customers. • Role Expectations • Use HubSpot to help facilitate various marketing campaigns and events, including updating/creating workflows, creating forms, and creating webhooks • Design, build, and maintain marketing performance reporting in HubSpot so that the department can monitor how well the department is performing against our KPIs and campaign success criteria • Setting up and administering webinar operations in HubSpot • Support go-to-market goals by maintaining our HubSpot lead management process, including lead lifecycle, lead scoring, lead routing, and lead dashboards and alerts for the Sales department • Serve as the project manager for integrated campaigns from inception through execution and measurement • Manage HubSpot list segmentation to deliver more targeted and relevant messaging to improve engagement, conversion, retention, and expansion of prospects and customers • Provide data analyses of all marketing efforts on a regular basis • About You • Bonus • Cybersecurity experience • SEO expertise • Start-up experience • SIEM/EDR/Detection & Response platform experience

Requirements

• 5+ years of demonstrated experience owning and administering the HubSpot marketing automation and CRM platform • Strong analytical skills, with the ability to draw insights and intelligence from marketing data from tools such as Google Analytics, Google Sheets, Semrush, etc. • Technically capable, excellent written and verbal communicator, and a desire to improve processes • High attention to detail with the ability to zoom out and keep the big picture in mind (i.e., the ability to transition from tactics to strategy as needed) • The ability to organize and manage multiple projects at the same time in a fast-paced environment • Education in Marketing and/or other industry certifications (e.g., HubSpot, Google Analytics) are a plus

Benefits

• Competitive compensation and stock equity plan • Unlimited PTO • A flexible work environment that supports working from home with a monthly stipend • Comprehensive benefits package that includes medical, dental, vision, and life insurance, as well as a company sponsored pre-tax retirement savings program