Performance Marketing Specialist, Search
Yesterday
Description
• Join Bondora, a financial technology company, to manage and optimize Google and Bing Search campaigns. • Focus on maximizing paid search ROI through strategic campaign management, testing, and automation. • Analyze campaign data, identify trends, optimize bids and budgets using advanced automation tools. • Conduct keyword research, audience targeting, and A/B testing to improve conversion rates. • Implement conversion tracking and ensure data accuracy using Google Tag Manager and third-party tools. • Monitor campaign performance and translate data into actionable insights for stakeholders. • Stay updated with Google Ads, Microsoft Ads, and industry advancements.
Requirements
• Proven expertise in data analysis, ideally with a degree in Data Science, Economics, or a related field (or equivalent professional experience). • Minimum 3 years of experience managing large-scale Google Ads Search campaigns; experience with Bing Search Ads is a plus. • Deep knowledge of search advertising, keyword optimization, and conversion rate optimization through A/B testing. • Skilled in Google Ads, Google Analytics 4, Looker Studio, Google Tag Manager, and advanced data tools (Excel, SQL). • Proven experience with automation tools (e.g., Google Ads API/scripts) and a strong focus on experimentation and continuous improvement. • Ability to extract insights from complex data and communicate effectively with technical and non-technical stakeholders. • Experience in financial or lead generation sectors (in-house or agency) is an advantage.
Benefits
• 5 weeks of vacation • private healthcare compensation • hobby grant • mental healthcare support • share options • and much more!
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