Performance Marketing Specialist - Video, Display & Programmatic Display
November 19
Description
• Bondora is seeking a data-driven and strategic Performance Marketing Specialist to lead and optimise Display, Video, and Programmatic Advertising campaigns across platforms such as Google Ads, Microsoft, and Criteo. • This role is key to driving bottom-of-the-funnel strategies like retention and remarketing to increase customer lifetime value and foster brand loyalty. • Additionally, you’ll have the opportunity to explore and test new user acquisition campaigns, applying innovative approaches to attract and convert new customers.
Requirements
• Proven expertise in data analysis, ideally with a degree in Marketing, Data Science, Economics or a related field (or equivalent professional experience). • Minimum 3 years of experience managing high-budget (€30k+ monthly) campaigns across display and video channels (Google Ads, Microsoft, Criteo); experience with Meta is an advantage. • Proficient in programmatic advertising, including DSPs, DMPs, and advanced targeting techniques. • Expertise in remarketing, audience segmentation, and performance-driven creative, with a solid background in A/B testing and campaign optimization. • Skilled in Google Ads, Google Analytics 4, Looker Studio, and data tools such as Excel. • Proven ability to work closely with creative teams, translating performance insights into effective creative strategies. • In-depth knowledge of targeting options for display and video campaigns (e.g., customer match, demographic, contextual, behavioural). • Background in the financial or lead generation sectors, with in-house or agency experience in a strategic role preferred.
Benefits
• 5 weeks of vacation • private healthcare compensation • hobby grant • mental healthcare support • share options • much more!
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