Senior Social Media Manager
Yesterday
Description
• Develop, implement, and manage social media strategies to engage audiences and drive brand awareness. • Execute content creation and paid media across key social media networks. • Collaborate with creative teams to ensure cohesive visuals and copy across all content. • Conduct ongoing research to stay updated on social media trends and best practices. • Execute effective paid media strategies to reach target audiences and drive measurable results. • Measure and report on social media performance to guide strategy and demonstrate ROI. • Collaborate with marketing and account management teams to align social media activities with broader client goals. • Manage timelines, workflows, and resources for social media campaigns, ensuring timely and effective execution.
Requirements
• Minimum of 5 years of experience in social media management or a related field. • Proven expertise in content creation, copywriting, and community management. • Fluency in English and Spanish, with exceptional writing skills in both languages. • Hands-on experience with Meta Business Manager, TikTok for Business, and social media analytics tools (Sprout Social, Hootsuite, Buffer, etc.). • Proficiency in Microsoft Office Suite and familiarity with project management tools such as Monday.com, Asana, or Notion. • Experience using AI tools to optimize the content creation processes and leverage efficiency. • Experience using Canvas to create base content for static and animated post.
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