Marketing Automation Manager

July 21

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Brainrider

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People-first marketing and creative agency. Helping ambitious marketing teams scale for high growth and change. 📈🚀

Digital marketing • Demand generation • CRM • SEO • SEM

51 - 200

Description

• Interested in joining the Brainrider team? Submit a general interest application to get into our talent database for upcoming marketing automation opportunities. • We are looking for experienced Marketing Automation Managers interested in joining our client-embedded teams in the tech and e-commerce industry. • You are passionate about email marketing, online advertising, analytics, and driving measurable results at a large scale. • As an expert with data and technology, you will launch, optimize, and scale global marketing campaigns to drive awareness of the client's solutions. • You will use digital channels, such as email, ads, and web, to drive results.

Requirements

• BA/BS degree in economics, statistics, computer science, or other quantitative field preferred • Proficiency with Marketo and other marketing automation technology • Experience with GoToMeeting & GoToWebinar and integrating GoToWebinars with Marketo • HTML/CSS for email design and coding • Excellent grasp of best practices for email marketing and design (CAN-SPAM, GDPR, subject line testing, ALT tags, image optimization, etc.) • Understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation • Knowledge of data segmentation, dynamic content, and email measurement • Experience with editing tools such as Photoshop for image resizing and Dreamweaver/Marketo for HTML troubleshooting • Experience with multivariate test setups to measure incremental value of email campaigns (A/B, engagement, etc.) • Strong business acumen and quantitative analytical skills • Strong SQL or similar data skills preferred • Fast Learner – Can achieve power-user status on multiple tools quickly • 3+ years of experience with track record of increasing responsibility

Benefits

• Competitive salaries • Paid vacation • Work from home (WFH) support and set-up assistance • A wide variety of other great perks!