Digital Marketing Executive
June 19, 2022
Description
• Assist in the formulation of strategies to build a lasting digital connection with consumers • Plan and monitor the ongoing company presence on social media (LinkedIn, Facebook etc.) • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness • Be actively involved in SEO efforts (keyword, image optimization etc.) • Prepare online newsletters and promotional emails and organize their distribution through various channels • Provide creative ideas for content marketing and update the website • Collaborate with designers to improve the user experience • Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) • Acquire insight into online marketing trends and keep strategies up-to-date • Maintain partnerships with media agencies and vendors
Requirements
• Proven experience as Digital Marketing Executive or similar role • Excellent understanding of digital marketing concepts and best practices • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM • Working knowledge of ad serving tools (e.g., DART, Atlas) • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) • Skills and experience in creative content writing • Analytical mindset and critical thinking • Excellent communication and interpersonal skills • Notion workspace proficient • BSc/BA in marketing or relevant field
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