Email Marketing Lead
October 8
Description
• Lead all campaign planning and execution - developing and implementing email marketing campaigns that engage leads and drive pipeline growth. • Set and manage our email marketing calendar - overseeing the end-to-end process including planning, execution, and tracking of campaign activities. • Collaborate with content and design to identify and recommend assets + content that map to the buyer journey at each stage of the funnel. • Write all copy and messaging (understanding the balance between brand and action). • Partner with marketing and sales to identify the right message and content for each audience. • Analyze campaign performance data, including funnel metrics to gain insights and make data-driven recommendations. • Leverage this data to iterate on and improve content and messaging. • Monitor and optimize campaigns through A/B testing, segmentation and other best practices to improve effectiveness and efficiency. • Report on funnel metrics to understand lead progression and identify opportunities to inform campaign strategy. • Serve as the main stakeholder for our CRM (Hubspot) - ensuring our email program integrates seamlessly with our platform and other integrations. • Help to strategize and lead Breef’s affiliate referral program through strong and compelling email sequences.
Requirements
• 5+ years of demand generation experience at a B2B technology company. • Marketplace and knowledge of the agency industry is a plus. • Proven track record of developing and executing integrated campaigns that generate pipeline and revenue growth. • Strong writing skills, with the ability to communicate clearly within our brand voice and across multiple campaigns. • Extreme expertise with Hubspot. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Understanding of funnel metrics and their impact on campaign strategy. • Excellent project management skills with a track record of managing multiple projects simultaneously with a strong attention to detail.
Benefits
• Competitive compensation and benefits. • Equity in a high-growth startup. • Opportunity for extreme growth and ownership within the organization. • Generous vacation and flexible remote work policy.
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