Email Marketing Lead

October 8, 2024

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breef

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Breef is an innovative platform that connects brands with creative and marketing agencies to streamline project planning, agency selection, and management. The company provides a curated network of over 25,000 agencies specializing in various fields such as digital marketing, communications, web and technology, and more. Breef simplifies the process by offering custom project scopes, curated agency pitches within five days, and seamless management of contracts and payments, ensuring brands find the perfect agency for their needs.

11 - 50 employees

🤝 B2B

🏪 Marketplace

☁️ SaaS

💰 $16M Series A on 2022-11

📋 Description

• Lead all campaign planning and execution - developing and implementing email marketing campaigns that engage leads and drive pipeline growth. • Set and manage our email marketing calendar - overseeing the end-to-end process including planning, execution, and tracking of campaign activities. • Collaborate with content and design to identify and recommend assets + content that map to the buyer journey at each stage of the funnel. • Write all copy and messaging (understanding the balance between brand and action). • Partner with marketing and sales to identify the right message and content for each audience. • Analyze campaign performance data, including funnel metrics to gain insights and make data-driven recommendations. • Leverage this data to iterate on and improve content and messaging. • Monitor and optimize campaigns through A/B testing, segmentation and other best practices to improve effectiveness and efficiency. • Report on funnel metrics to understand lead progression and identify opportunities to inform campaign strategy. • Serve as the main stakeholder for our CRM (Hubspot) - ensuring our email program integrates seamlessly with our platform and other integrations. • Help to strategize and lead Breef’s affiliate referral program through strong and compelling email sequences.

🎯 Requirements

• 5+ years of demand generation experience at a B2B technology company. • Marketplace and knowledge of the agency industry is a plus. • Proven track record of developing and executing integrated campaigns that generate pipeline and revenue growth. • Strong writing skills, with the ability to communicate clearly within our brand voice and across multiple campaigns. • Extreme expertise with Hubspot. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Understanding of funnel metrics and their impact on campaign strategy. • Excellent project management skills with a track record of managing multiple projects simultaneously with a strong attention to detail.

🏖️ Benefits

• Competitive compensation and benefits. • Equity in a high-growth startup. • Opportunity for extreme growth and ownership within the organization. • Generous vacation and flexible remote work policy.