Data Analyst - GA4 Experience

2 days ago

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By Association Only - Shopify Plus Agency

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Web Design • Web Development • Graphic Design • E-Commerce • Shopify

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Description

• Utilise Google Analytics 4 (GA4) and other analytics tools to track, measure, and analyse key eCommerce metrics and customer journeys. • Implement and maintain tracking configurations, event tagging, and custom dimensions in GA4 to ensure accurate data collection and reporting. • Generate actionable insights through data analysis and visualisation, identifying trends, patterns, and opportunities to improve the effectiveness of our clients' online stores. • Collaborate with design, development, and marketing teams to conduct data-driven experiments, A/B tests, and user research to optimise the user experience and drive conversion rate optimisation (CRO). • Develop and maintain custom reports, dashboards, and performance metrics tailored to the specific needs of our clients and internal stakeholders. • Provide regular reporting and analysis on eCommerce KPIs, highlighting areas of success and areas for improvement to inform strategic decision-making and campaign optimisation. • Stay informed about industry trends, best practices, and emerging technologies in eCommerce analytics, data visualisation, and user experience design.

Requirements

• 2+ years of experience working as a Data Analyst or similar role, with a focus on eCommerce analytics and user behaviour analysis. • Demonstrated proficiency in Google Analytics 4 (GA4), including hands-on experience with event tracking, custom dimensions, and advanced segmentation. • Strong analytical skills with the ability to interpret complex data sets and generate actionable insights to drive business results. • Proficiency in data visualisation tools such as Google Data Studio, Tableau, or similar. • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and communicate technical concepts to non-technical stakeholders. • Bonus Points for: Working in an agency or creative studio environment delivering data analysis for a variety of eCommerce clients. • Hands-on technical experience with an e-Commerce platform, ideally Shopify, but not a necessity. • Bachelor's degree in a relevant field such as Business Analytics, Statistics, Computer Science, or a related discipline.

Benefits

• Highly competitive salary DOE • 20 days of annual leave + 8 bank holidays + 1 extra day per year served + 3-4 BAO ‘Thank You' Days (additional annual leave) each year around the Xmas period • Christmas bonus scheme • Clear career progression paths and a structured employee review process • Training budget for courses or online training relevant to your role • High-spec Apple machine • Progressive and high-profile clients • Remote working or office based or a combination of the two - depending on your location • Social events throughout the year