Director of CRM - Product

5 days ago

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

💵 $185k - $210k / year

⏰ Full Time

🔴 Lead

🏆 Customer Success

🦅 H1B Visa Sponsor

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Care.com

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Care. com is an online platform that connects care seekers with care providers globally. It offers a marketplace where individuals can find care services ranging from childcare and senior care to pet care and housekeeping. Care. com does not directly supply caregivers but facilitates connections by allowing users to post jobs, review profiles, and engage with potential carers. The platform supports various care needs and emphasizes user responsibility for verifying information and conducting interviews for prospective carers. The service spans numerous countries and caters to a wide array of care needs, ensuring families and individuals can find trusted local care solutions for their specific needs.

Child Care • Special Needs Care • Senior Care • Pet Care • Housekeeping

501 - 1000 employees

Founded 2006

🏪 Marketplace

💰 $46.4M Post-IPO Equity on 2016-06

📋 Description

• Care.com is a consumer tech company on a mission to solve care challenges. • The CRM team optimizes tools for engaging families and caregivers. • Seeking a Director of CRM to enhance customer engagement and drive growth. • Develop a CRM product strategy aligning with business objectives. • Manage the CRM product roadmap balancing needs and scalability. • Champion CRM platform development with cross-departmental collaboration. • Utilize data analytics for informed product decisions and user engagement. • Build and mentor a high-performing CRM product team. • Monitor KPIs for assessing CRM initiatives' effectiveness.

🎯 Requirements

• Minimum of 10 years of experience in CRM product management or related roles, with at least 5 years in a leadership position. • Extensive experience with leading CRM, Multichannel marketing platforms such as Iterable, Salesforce, HubSpot. • Strong understanding of APIs, data management, and system architecture. • Knowledge of analytics and reporting tools to measure performance. • Familiarity with automation, AI, and machine learning features within CRM tools. • Strong analytical and problem-solving abilities. • Proven experience in leading cross-functional teams, managing complex projects. • Deep understanding of customer journey mapping and a commitment to enhancing user experiences. • Excellent verbal and written communication skills.

🏖️ Benefits

• Annual bonuses and short- and long-term incentives. • Health insurance coverage. • Life and disability insurance. • Generous 401K employer matching program. • Paid holidays. • Paid time off (PTO).