Director of CRM - Product

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Care.com

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Care. com is an online platform that connects care seekers with care providers globally. It offers a marketplace where individuals can find care services ranging from childcare and senior care to pet care and housekeeping. Care. com does not directly supply caregivers but facilitates connections by allowing users to post jobs, review profiles, and engage with potential carers. The platform supports various care needs and emphasizes user responsibility for verifying information and conducting interviews for prospective carers. The service spans numerous countries and caters to a wide array of care needs, ensuring families and individuals can find trusted local care solutions for their specific needs.

Child Care • Special Needs Care • Senior Care • Pet Care • Housekeeping

501 - 1000 employees

Founded 2006

🏪 Marketplace

💰 $46.4M Post-IPO Equity on 2016-06

📋 Description

• About Care.com • Care.com is a consumer tech company with heart... • The CRM team plays a pivotal role in this mission... • We are seeking a dynamic and experienced Director of CRM with a strong product focus to lead the strategy, development, and optimization of our CRM platform. • Key Responsibilities: • Develop and execute a comprehensive CRM product strategy... • Define and manage the CRM product roadmap... • Act as the primary advocate for the CRM platform... • Lead the design, development, and deployment of CRM features... • Partner with marketing, sales, customer service... • Utilize customer data and analytics to inform product decisions... • Oversee the integration of the CRM system with other platforms... • Build and mentor a high-performing CRM product team... • Establish and monitor key performance indicators (KPIs)... • Ability to go deep into technical challenges with engineering...

🎯 Requirements

• Minimum of 10 years of experience in CRM product management or related roles, with at least 5 years in a leadership position, preferably within a double-sided marketplace or consumer technology company. • Extensive experience with leading CRM, Multichannel marketing platforms such as Iterable, Salesforce, HubSpot, Twilio, Movableink, Monetate, segment, hightouch, Microsoft Dynamics 365, including configuration, customization, and integration. • Strong understanding of APIs, data management, and system architecture, with experience leading integrations between CRM systems and other platforms like marketing automation tools, billing systems, and customer data platforms (CDPs). • Knowledge of analytics and reporting tools to measure performance and identify actionable insights, including tools like Tableau, Power BI, or Google Analytics. • Familiarity with automation, AI, and machine learning features within CRM tools to improve personalization and operational efficiency. • Strong analytical and problem-solving abilities, with a track record of leveraging data to drive product decisions and business outcomes. • Proven experience in leading cross-functional teams, managing complex projects, and driving organizational change. • Deep understanding of customer journey mapping and a commitment to enhancing user experiences. • Excellent verbal and written communication skills, with the ability to effectively convey complex concepts to diverse stakeholders.

🏖️ Benefits

• Health insurance coverage • Life and disability insurance • 401K employer matching program • Paid holidays • Paid time off (PTO)