Finom
Finom is a forward-thinking company dedicated to revolutionizing the way small businesses manage their finances, akin to the simplicity of smartphone usage. With a mission to empower entrepreneurs by providing advanced technologies that simplify business management processes, Finom emphasizes team dynamics and flexibility, offering diverse work environments across Europe. The company values creativity, teamwork, and customer-centric approaches, ensuring that clients receive exceptional service while fostering an inclusive workplace culture.
CRM Team Lead
March 21
Finom
Finom is a forward-thinking company dedicated to revolutionizing the way small businesses manage their finances, akin to the simplicity of smartphone usage. With a mission to empower entrepreneurs by providing advanced technologies that simplify business management processes, Finom emphasizes team dynamics and flexibility, offering diverse work environments across Europe. The company values creativity, teamwork, and customer-centric approaches, ensuring that clients receive exceptional service while fostering an inclusive workplace culture.
📋 Description
• Lead and manage a team of 2+ CRM managers, ensuring timely and high-quality execution of all company communications. • Develop and implement a CRM strategy to enhance channel performance and drive business growth. • Plan, execute, and optimize campaigns across email, SMS, push notifications, in-app banners, and WhatsApp. • Work closely with the Growth team to design and implement lifecycle marketing automations. • Manage and optimize CRM tools, including Exponea and Twilio, to ensure efficiency and scalability. • Develop segmentation strategies to personalize communications and improve engagement. • Monitor and continuously improve operational and engagement metrics (deliverability, open rates, click rates, CTOR, and conversion rates). • Identify opportunities for automation throughout the user journey, including setting up triggered communications. • Provide regular reporting and insights to key stakeholders.
🎯 Requirements
• 5+ years of experience in CRM, with a strong track record of independently planning and executing communication campaigns. • Experience leading a distributed team, ensuring transparency and timely delivery of tasks. • Expertise in Exponea (primary marketing automation tool) and Twilio for WhatsApp and SMS. Experience with HubSpot, Klaviyo, or CDPs (e.g., Twilio Segment, Rudderstack) is a plus. • Process-oriented mindset with a focus on documentation and continuous improvement. • Strong analytical skills, proficiency in SQL, and ability to analyze channel performance and conversion rates. • Excellent stakeholder management skills, fostering transparency and alignment across teams. • Curiosity and willingness to explore new channels, integrations, and automation opportunities. • Fluent in English; additional European languages (Spanish, French, German, etc.) are a plus.
🏖️ Benefits
• Make a genuine impact on the product • Work in the EU • Become a stock options holder • Receive unwavering support and care • Work & Swim program • Equal Opportunity Statement
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