RAY AI
Administration Services • Calendar and Email Management • Social Media Management • Customer Service Support • Data Entry and Organization
Social Media Performance Marketing Manager - Paid Campaigns Specialist
Yesterday
RAY AI
Administration Services • Calendar and Email Management • Social Media Management • Customer Service Support • Data Entry and Organization
Description
• Lead impactful social media strategies and grow a brand’s online presence. • Spearhead the development and execution of a results-driven paid social strategy. • Plan, execute, and optimize paid campaigns on Instagram and TikTok. • Collaborate with the management team to produce compelling ad creatives. • Create engaging, high-performing content tailored to the platform and target audience. • Analyze campaign performance metrics and provide actionable insights. • Monitor and analyze campaign performance metrics, making data-driven adjustments. • Leverage research to build and refine custom audiences and lookalike segments. • Stay ahead of trends on Instagram, TikTok, and other platforms. • Manage the ad spend budget efficiently to achieve the best results. • Maintain a content calendar for paid campaigns.
Requirements
• 3+ years of experience managing high-budget ($100k+) paid campaigns on Instagram and TikTok, with a focus on ROI optimization. • Strong knowledge of TikTok Ads Manager and Meta Ads Manager, including algorithm behavior and best practices. • Proven track record in creating successful ads tailored to different social media platforms that connect well with various target groups. • Familiarity with tracking tools like Meta Ads Manager, TikTok Ads Manager, Google Analytics, or similar platforms. • Ability to create compelling, platform-specific content that resonates with diverse audiences. • Proficiency in data analytics tools (e.g., Google Analytics, Looker) and ability to translate performance data into actionable insights. • Expertise in audience research, segmentation, and building custom/lookalike audiences. • Demonstrated ability to build campaigns from scratch and scale them effectively. • Enthusiasm for working in a fast-paced, entrepreneurial environment and contributing to a mission-driven team. • Experience in recruitment marketing or talent acquisition campaigns is a plus.
Benefits
• A dynamic, supportive, and fully remote work environment. • The opportunity to shape RAY AI’s social media recruitment and marketing strategy. • A chance to work with a diverse, global team driving innovation in the productivity space.
Apply Now