Social Media Performance Marketing Manager - Paid Campaigns Specialist

Yesterday

Apply Now

Receive Emails with Similar Jobs

RAY AI

WebsiteLinkedInAll Job Openings

Administration Services • Calendar and Email Management • Social Media Management • Customer Service Support • Data Entry and Organization

51 - 200 employees

🤖 Artificial Intelligence

👥 HR Tech

🎯 Recruitment

Description

• Spearhead the development and execution of a results-driven paid social strategy, focusing on Instagram and TikTok. • Plan, execute, and optimize paid campaigns on Instagram and TikTok, managing annual budgets exceeding $100k. • Collaborate with the management team to produce compelling ad creatives. • Create engaging, high-performing content tailored to the platform and target audience. • Analyze campaign performance metrics using tools like TikTok Ads Manager, Meta Ads Manager, and Google Analytics. • Monitor and analyze campaign performance metrics, making data-driven adjustments to maximize ROI and candidate acquisition. • Leverage research to build and refine custom audiences and lookalike segments. • Stay ahead of trends on Instagram, TikTok, and other social media platforms. • Manage the ad spend budget efficiently to achieve the best results. • Maintain a content calendar for paid campaigns, ensuring timely and consistent delivery of recruitment-focused ads.

Requirements

• 3+ years of experience managing high-budget ($100k+) paid campaigns on Instagram and TikTok, with a focus on ROI optimization. • Strong knowledge of TikTok Ads Manager and Meta Ads Manager, including algorithm behavior and best practices. • Proven track record in creating successful ads tailored to different social media platforms that connect well with various target groups. • Familiarity with tracking tools like Meta Ads Manager, TikTok Ads Manager, Google Analytics, or similar platforms. • Ability to create compelling, platform-specific content that resonates with diverse audiences. • Proficiency in data analytics tools (e.g., Google Analytics, Looker) and ability to translate performance data into actionable insights. • Expertise in audience research, segmentation, and building custom/lookalike audiences. • Demonstrated ability to build campaigns from scratch and scale them effectively. • Enthusiasm for working in a fast-paced, entrepreneurial environment and contributing to a mission-driven team. • Experience in recruitment marketing or talent acquisition campaigns is a plus.

Benefits

• A dynamic, supportive, and fully remote work environment. • The opportunity to shape RAY AI’s social media recruitment and marketing strategy. • A chance to work with a diverse, global team driving innovation in the productivity space.