YouTube Media Buyer

February 15

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Landed

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Landed is where global creatives find life-changing opportunities. The company connects top-tier creative talent with long-term job opportunities at leading US companies, offering competitive salaries and comprehensive benefits. Landed focuses on building a supportive, collaborative environment that fosters creativity and professional growth, ensuring that artists and creative professionals have the freedom to express themselves and excel in their careers.

real estate • down payment assistance • down payment support • community support • education

2 - 10 employees

Founded 2015

🤝 B2B

👥 B2C

🎯 Recruitment

📋 Description

• You’re a skilled YouTube Media Buyer with expertise in planning, executing, and optimizing high-budget video ad campaigns. • Managing monthly ad spends of $100,000+ is second nature to you, and you have a proven ability to scale campaigns, drive conversions, and deliver exceptional ROI. • Your strategic approach, paired with a creative mindset and a passion for innovation, sets you apart as a top performer in video advertising. • You thrive in fast-paced environments and excel at managing multiple accounts with complex objectives. • You’re analytical and data-driven, ensuring every campaign aligns with client goals and exceeds performance expectations. • Collaboration with creative, technical, and account teams is where you shine, as you consistently deliver compelling campaigns that generate measurable success. • Collaborate with account strategists to understand client goals, target audiences, and KPIs. • Develop tailored strategies for direct response, retargeting, prospecting, video action, and awareness campaigns. • Optimize budget allocation across targeting, creative assets, and campaign objectives to maximize performance and ROI. • Set up and manage YouTube ad campaigns using advanced targeting and bidding strategies. • Monitor key metrics such as CPV, CTR, conversion rates, and ROAS to make data-driven adjustments. • Conduct A/B testing of video creatives, formats, and CTAs to identify scalable strategies. • Scale campaigns effectively while maintaining profitability and achieving client KPIs. • Allocate 10% of budgets to test new strategies, creative approaches, and audience targeting techniques. • Experiment with emerging ad formats (e.g., YouTube Shorts, non-skippable ads) and messaging angles. • Analyze results from sandbox tests and integrate winning strategies into live campaigns. • Partner with video producers and scriptwriters to create high-impact, performance-driven ad assets. • Provide data-backed creative briefs to guide the development of ad content. • Offer actionable feedback to optimize video performance based on analytics. • Deliver detailed reports on campaign performance, including insights and recommendations. • Conduct post-campaign analyses to measure success and inform future strategies. • Present performance updates to clients and internal stakeholders. • Strategically allocate and optimize ad spends exceeding $100,000 monthly. • Manage testing budgets and ensure alignment with overall campaign goals. • Forecast spending needs based on historical data and industry trends. • Act as a liaison between account managers, creative teams, and analytics experts. • Provide regular updates on campaign progress, challenges, and performance optimizations. • Work closely with clients to align on goals, strategies, and deliverables. • Stay informed about YouTube Ads platform updates, Google Ads advancements, and emerging trends. • Explore new tools and features to maintain a competitive edge. • Participate in relevant training or certifications to refine your skills. • Advanced knowledge of YouTube Ads and Google Ads platforms, including campaign setup and optimization. • Proficiency in direct response strategies, video ad formats, and audience segmentation. • Strong familiarity with YouTube Analytics, Google Analytics, and UTM tracking. • Proven success managing multiple high-budget accounts with measurable outcomes. • Expertise in scaling video campaigns profitably while achieving KPI goals. • Ability to provide strategic creative direction informed by data and performance insights. • Experience producing high-converting ad assets in collaboration with creative teams. • Analytical mindset with a passion for problem-solving and innovation. • Exceptional communication and organizational skills to manage multiple priorities. • Adaptable and results-driven in fast-paced, dynamic environments. • 3–5 years managing YouTube or video ad campaigns with budgets of $100,000+. • Bachelor’s degree in Marketing, Advertising, or a related field (preferred). • Google Ads Video Certification and Google Analytics 4 Certification (preferred). • Achievement of KPIs per account (e.g., ROAS, CPA, CTR). • Successful implementation and outcomes from sandbox testing campaigns. • Efficient campaign scaling while maintaining ROI goals. • Improvements in creative performance and client satisfaction.

🎯 Requirements