Director of Digital Marketing

June 4

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Carewell

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Forbes "Top 100 Most Customer-Centric Companies" and one of Fast Co.'s "10 Most Innovative Companies in Retail"

e-commerce • medical supplies • caregivers • home health care

51 - 200

💰 $25M Venture Round on 2021-05

Description

• Build, plan, and implement the overall digital marketing strategy across paid social, display, video, and other digital channels • Be obsessed with improving our current channels through tests, experimentation, and continuous optimization • Measure KPIs and own reporting on digital marketing initiatives including CAC and new customer acquisition for the channels you own • Develop and execute plans aimed at improving key inputs to new customer acquisition, including CTR, CVR, and CPA • Think big by testing into new channels that can efficiently drive new customers • Closely collaborate with the marketing team including the Senior Director of Paid Search and other team members on key initiatives • Guide and inform the creative team to develop and optimize creative assets • Help develop the marketing technology roadmap as well as set the direction for which tools the marketing team should utilize • Work with peers across the product and merchandising team to optimize onsite conversion and serve as the voice of digital on other projects where marketing is a key stakeholder

Requirements

• 8+ years of performance marketing experience with in-platform execution through Meta, TikTok, programmatic, Reddit, or other digital channels • Strong analytical foundation and data-driven approach to understanding a business • Significant experience building and executing reporting systems, conducting in-depth analysis and delivering measurable results • Experience with multiple marketing channels • Experience with a retail model of 1,000+ SKUs is strongly preferred • Demonstrated success driving growth initiatives and cost efficiencies • Willingness to get things done quickly in a “scrappy” entrepreneurial start-up environment

Benefits

• Competitive compensation • Health, Dental, and Vision insurance • Short-term Disability and Life Insurance (100% employer-sponsored) • Long-term Disability • Supplemental Life Insurance • 401(k) Retirement Plan • 100% Remote • Generous paid time off and 6 paid holidays • Employee discount