Marketing Data Analyst
October 25
Description
• Carry1st is Africa’s leading publisher of mobile games and digital content. • Generate insights into our players and our acquisition campaigns. • Lead to strategic recommendations and operational optimisations. • Utilise advanced analytics to identify trends, patterns, and opportunities. • Collaborate with cross-functional teams to translate business questions & hypotheses. • Develop, operationalise, and maintain dashboards & automated reports. • Design and evaluate A/B tests to validate hypotheses. • Ensure data accuracy and integrity, establishing best practices.
Requirements
• Strong understanding of the mobile advertising space - networks, bidding systems, & algorithms - and fluent with the key funnel metrics - CTR, CVR, CPI, ARPU, Retention, LTV • Fluent in SQL. Proficiency in Tableau and Python pluses. • Strong analytical skills backed by statistical fundamentals • Strong problem solving acumen backed by the ability to tackle ambiguity • Excellent communication and collaboration skills to work cross-functionally with Marketing, Product, and Data teams
Benefits
• Build awesome, industry-changing products, every day • Grow with a VC-backed startup at the intersection of gaming and fintech • Work from anywhere in the world with international teammates • Own shares in the Company - enabling you to benefit from the value you create • Co-working excursions: Travel to meet your colleagues in cities around the world • Awesome equipment: Get everything you need to work effectively • Remote working allowance: Put an additional $600 / year to optimise your WFH experience • Learning and development: Attend courses, conferences and training events • Social events: Participate in regular company events to relax and connect with teammates • Birthday leave: Enjoy a paid day off on your special day
Apply Now