Product Marketer
October 20
Description
• Establish and grow demand, through effective positioning, messaging, and branding for our products. • Responsible for moving customers through a funnel that converts them from a general audience, into loyal fans: Awareness, Acquisition, Engagement, Conversion, and Retention. • Communicate the unique selling point to ideal customers inside and outside the product. • Ownership of the whole funnel: responsible for assets to help move customers through the whole funnel. • Capture customer attention - Acquisition efforts center on gaining the attention of potential customers and making the market aware of the main use case. • Develop an audience of advocates - Engagement efforts focus on developing a community of superfans. • Encourage a purchasing decision - Conversion and retention efforts are focused on turning leads into paying customers and keeping paying customers around. • Responsible for planning and executing the Launch and Go-To-Market of new features and products across multiple markets and channels. • Partner with the Marketing Team to develop campaigns for product awareness and demand generation. • Enable the Sales Team by providing product marketing material and messaging to be used at different stages of the sales process. • Define and execute product positioning and framing strategy for Casafari products that resonate with users. • Strong internal communicator: educate and evangelise product messaging in the entire company.
Requirements
• Minimum 3 years in product marketing in a hyper-growth B2B SaaS or technology business, ideally with a free trial or freemium. • Proven experience in most of the above-mentioned key responsibilities. • Strong expertise in generating customer insights and GTM strategy for tech products. • Expertise in measuring the success of GTM strategy. • Versatile and hands-on: creative with skills in creating simple visuals, analytical with skills in basic data mining, strategic with ability to see the big picture. • Ability to form relationships across the organisation especially with customer-facing teams and marketing, while being a part of the product team. • Ability to transform complex subject matter and internal technical language into communication on a language of our customers. • Forward- and critical thinking with high sense of ownership, autonomous, result-oriented. • Positive, persuasive communicator. • Hard skills: Figma, Canva, SQL, BI (Looker, Tableu, PowerBI or similar). • Must be fluent in English. • Additional Spanish, Portuguese, French, or German are a big plus.
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