Marketing Operations Manager

3 days ago

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employee relations • hr • customer complaints • investigation software • risk mitigation

51 - 200 employees

☁️ SaaS

📋 Compliance

🔐 Security

Description

• Identify, develop, and implement scalable processes, workflows, and automations to help the marketing team more effectively deliver goals and programs • Develop measurement plans containing benchmarks and goals for every marketing program • Collaborate with marketing colleagues to assist in managing integrated campaigns from start to finish • Maintain the health of our marketing database and ensure data is synced seamlessly in Salesforce and Marketo • Manage list segmentation and lead scoring to deliver more targeted and relevant messaging • Own, maintain and improve our marketing tech stack • Execute email marketing programs and A/B tests, maintain regulatory compliance • Set up digital ads and landing pages for campaigns with appropriate tracking • Support marketing and sales revenue goals by maintaining our lead/contact management process • Develop marketing KPIs and robust campaign reporting

Requirements

• 5+ years of demonstrated success working in marketing or revenue operations • 5+ years of experience with marketing automation platforms such as Marketo/Hubspot (required), Salesforce CRM (required), and strong understanding of Google Analytics (GA4), Google Tag Manager, Google Ads, WordPress, Qualified (or similar), Unbounce, ZoomInfo, and Rollworks (or similar) • 2+ years of experience with data analysis and visualization tools • Highly analytical with experience measuring marketing performance including campaign ROI and attribution • Familiar with GDPR, CCPA, etc. regulations and marketing consent practices • Experience in campaign orchestration, lead nurturing, and marketing automation (e.g. forms, workflows) • Ability to manage and run multiple concurrent projects within established timelines using project management tools such as Monday.com • Collaborative style and ability to work across different teams and levels within the organization. • Results-driven with a high sense of urgency and accountability • Extraordinary attention to detail and problem-solving skills • Prior experience in working in a B2B SaaS organization is a plus • Creative problem solver who listens hard, is highly observant, communicative and can organize people and ideas to get things done

Benefits

• Work remotely within a flexible work environment (our team spans the US and Canada) • Competitive company-paid benefits plan starting day 1! • Generous professional development budget • RRSP/401k matching program and company stock options • Half-day Fridays in the summer