Caspar Health
Caspar Health is a digital health company focused on providing innovative rehabilitation, prevention, and aftercare solutions. Partnering with clinics, Caspar Health offers a combined digital therapy model that emphasizes individual patient needs, high treatment quality, and lasting therapeutic success. Their platform, recognized by the German Pension Fund and certified by DEGEMED, enables clinics to deliver efficient, high-quality care while optimizing medical staff resources. Caspar Health's solutions are supported by a multiprofessional team and leverage digital tools like their app for virtual therapy, contributing to the growing digital health market in Germany and beyond.
Digital Health • Telemedicine • Artificial Intelligence • Rehabilitation • Prevention
Senior B2C Marketing Manager
December 19, 2024
Caspar Health
Caspar Health is a digital health company focused on providing innovative rehabilitation, prevention, and aftercare solutions. Partnering with clinics, Caspar Health offers a combined digital therapy model that emphasizes individual patient needs, high treatment quality, and lasting therapeutic success. Their platform, recognized by the German Pension Fund and certified by DEGEMED, enables clinics to deliver efficient, high-quality care while optimizing medical staff resources. Caspar Health's solutions are supported by a multiprofessional team and leverage digital tools like their app for virtual therapy, contributing to the growing digital health market in Germany and beyond.
Digital Health • Telemedicine • Artificial Intelligence • Rehabilitation • Prevention
📋 Description
• Entwickeln und Implementieren einer B2C-Marketingstrategie • Analysieren von Kundensegmenten und Bedürfnissen • Koordinieren von Marketingkampagnen mit Partnern • Erstellen von patientenorientierten Inhalten für digitale Plattformen • Optimieren digitaler Marketingkanäle • Aufbauen von Partnerschaften mit Influencern • Entwickeln von E-Mail-Marketing-Strategien • Analysieren der Performance von Marketingkampagnen
🎯 Requirements
• 5–7 Jahre Berufserfahrung im B2C-Marketing • Bachelor-Abschluss in Marketing oder verwandtem Bereich • Erfolgreich umgesetzte B2C-Marketingkampagnen • Tiefes Verständnis des Verbraucherverhaltens im Gesundheitsbereich • Kenntnisse in digitalen Marketing-Tools und Plattformen • Kreatives und strategisches Denken • Selbstständige Arbeitsweise
🏖️ Benefits
• Unbefristeter Arbeitsvertrag • Flexibilität bei den Arbeitszeiten • Mobiles Arbeiten • Weiterbildungsmöglichkeiten • Wöchentliche Sporteinheiten • Zugang zu App-Angeboten im Gesundheitsbereich • Frische Früchte und Snacks im Büro
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