Product Marketer - Remote

November 1

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CDK Global

WebsiteLinkedInAll Job Openings

CRM • Digital Retail • Fixed Operations • IT Solutions • Data & Intelligence

5001 - 10000

Description

• This role is responsible for supporting the establishment of the Go-To-Market strategy and achieving the market and sales goals for their product line. • Responsible for supporting the positioning, messaging, competitive differentiation, and enabling the Sales and Marketing teams. • Develops specific marketing plans and activities for products line to establish, enhance and distinguish product placement. • Supports the go-to-market Strategy and channel enablement development. • Works with engineering and sales to develop new products or enhance existing product(s). • Ensures all appropriate sales teams are adequately trained. • Provides content related to product line value propositions and all collateral and sales tools. • Supports the development, management and implementation of a marketing launch plan.

Requirements

• Bachelor’s Degree • 1-3 years’ experience in Product Marketing, Market Analysis or Channel Strategy • Knowledge of modern product marketing concepts and techniques • Proven track record designing and executing effective marketing programs leveraging web, email and social media, including behavioral metrics • Proven ability to develop and execute effective business-to-business product marketing strategies • Market analysis ability resulting in actionable market requirements maximizing offering profitability • Strong foundation of analytic skills to support communications and business case development • Excellent communications skills, to both internal and external stakeholders, both oral and written, highly skilled in content creation for digital consumption • Proven ability to support and define market strategies for multiple sales channels • 10-25% Travel • Sales/Marketing experience Automotive Dealership, Fixed Operations experience/knowledge

Benefits

• Medical, dental, and vision benefits • Paid Time Off (PTO) • 401K Matching Program • Tuition Reimbursement