Email and Lifecycle Marketing Manager

August 15

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Description

• Manage and build overall email marketing for users across various lifecycle stages from nurturing, subscription purchase, retention, and advocacy • Implement segmentation and personalization strategies to enhance email effectiveness • Manage transactional, marketing, and product email journeys • Collaborate with product marketing and product teams to implement user acquisition workflow and nurturing email sequence • Manage product launch communications, feature promotions, and subscription campaigns • Manage subscription renewal campaigns • Oversee and manage Iterable • Ensure proper setup, integration with other tools, and data integrity within the platform • Create, write, edit, and optimize a variety of marketing content, including email drip campaigns, lead nurturing sequences, and triggered responses • Ensure consistency in brand voice, tone, and messaging across all emails. • Analyze data and optimize performance around key business metrics including email engagement rate (open, click, etc) and conversion rate (subscription rate). • Run A/B tests and promotions via email

Requirements

• Minimum of 3 years of experience in email marketing • Proficient at email service provider tools (preference for candidates with a deep expertise on Iterable) • Experience running digital marketing for mobile applications or subscription services