Senior Growth Marketing Manager

July 10

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CEQUENS

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Empowering Business. Inspiring Innovation.

Enterprise Messaging Service and Solutions • Cloud Communication • Communications API • SMS • CPaaS

51 - 200

💰 $1M Series B on 2019-09

Description

• Develop and implement a comprehensive growth marketing strategy to drive customer acquisition, engagement, and retention. • Utilize data and analytics to identify growth opportunities, track performance metrics, and optimize marketing campaigns. • Create a strong pipeline for Sales team across GCC, KSA, Egypt, Pakistan market and own the entire lead, MQL, SQL cycle until it’s moved as a pipeline for sales. • Lead the development and execution of multi-channel marketing campaigns (digital, social, email, etc.) to attract new customers. • Design and implement strategies to increase customer engagement, loyalty, and lifetime value. • Design and implement strategies which can help penetrate named accounts and global accounts for Cequens. • Create multi-touch campaigns to make the entire conversion process seamless – WhatsApp nurtures, email nurtures, and retargeting from a website. • Own website conversion via landing pages and schedule demo pages to make our website perform and convert better in an outcome. • Oversee the growth marketing budget, ensuring efficient allocation of resources to maximize ROI. • Manage and mentor a team of growth marketers – digital marketing, SDRs, organic marketing, fostering a culture of innovation and continuous improvement. • Work very closely with sales teams to align marketing efforts with business objectives. • Accept Marketing pipeline targets and achieve quotes on a monthly basis.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus. • 7+ years of experience in growth marketing, preferably within the CPaaS or SaaS industry. • Proven track record of driving customer acquisition, engagement, and retention. • Strong analytical skills and proficiency with marketing analytics tools (Google Analytics, HubSpot, LinkedIn campaign manager, Google ads manager etc.). • Excellent communication and interpersonal skills. • Ability to think strategically and execute methodically. • Experience managing and mentoring a team. • Familiarity with CRM systems and marketing automation tools. • Creative thinker with a passion for innovation and continuous learning.

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service