Marketing and Content Manager
August 16
Description
• Execute marketing campaigns and events to promote our products/services and generate leads. • Manage the intake, triage, approval, and reporting on the effectiveness of marketing events, including conference attendance and CFGI-sponsored events. • Administer CFGI’s marketing automation software, Salesforce Account Engagement (f/k/a Pardot). • Serve as a connection between our Partners and our third-party marketing agency to ensure marketing initiatives align with business objectives and messaging. • Create and edit engaging and relevant content for various online channels, including website, blog, social media, and email newsletters. • Manage the creation and maintenance of off-the-shelf marketing collateral, such as templated pitchbook presentations and other sales materials that are used regularly by our professionals. • Analyze the performance of marketing campaigns and content and make data-driven recommendations for optimization. • Stay updated on industry trends, competitor activities, and best practices in marketing and content creation. • Ensure all marketing materials and content adhere to brand guidelines and reflect the company's messaging.
Requirements
• Bachelor’s degree in Marketing, Communications, or a related field. • 5+ years of experience in marketing, content creation, and event management, preferably in the accounting or professional services industry. • Strong written and verbal communication skills, with the ability to create compelling content for different audiences and channels. • Proficiency in digital marketing tools and platforms (e.g. Salesforce, Pardot, WordPress). • Excellent project management and organizational skills, with the ability to multitask and meet tight deadlines in a fast-paced environment. • Ability to work effectively both independently and as part of a team, with a collaborative and proactive approach. • Creative thinker with a strategic mindset and a passion for brand building.
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