Senior Analyst - Digital Product Analytics

November 27

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Description

• Collaborate closely with digital product and engineering to implement advanced web analytics & tracking capabilities across all digital product properties. • Develop Donor experience measurement approach, align KPIs and proactively monitor product performance. • Data Detective: Harness the power of data mining and analysis from the Clickstream, SFMC and A/B testing data to optimize product development, marketing strategies, and business tactics. • Web Analytics Rockstar: Spearhead the gathering, analysis, and reporting of critical metrics, including revenue, reach, and engagement. • Dive into conversion rates, web behavior, and more across our digital product. • Thrive in a fast-paced, ever-changing environment while maintaining open lines of communication with team members and leadership. • Mentor entry-level analysts and guide them to success. • Strong communication skills are a must, including the ability to craft compelling reports. • Skilled in Adobe Analytics including building workspace reports, segments, calculated metrics, and scheduling datawarehouse reports. • Collaborate closely with analysts to define implementation requirements and maintain documentation. • Infuse digital web analytics and A/B Testing best practices across all products. • Tackle complex environments with JavaScript, XML, HTML, and CSS to customize and troubleshoot events and tags. • Ensure flawless tagging functionality across all web properties through quality assurance. • Craft captivating data visualizations using tools like Tableau to showcase digital performance. • Collaborate with product and digital marketing teams to define metrics and ensure correct implementation. • Lead the way in establishing analytic standards and best practices, offering training and guidance to various user groups. • Identify ways to enhance digital analytics front-end implementation. • Resolve online data collection issues in collaboration with development and product teams.

Requirements

• Requires a Bachelor's Degree and 6+ years experience • Experience analyzing and developing actionable insights for digital products and experiences • Strong communication skills to translate data and insights into a performance data story that will inform strategy and optimization • Experience in website tagging and conversion path/journey tracking, as well as, building data queries in SQL as a plus. • Must have demonstrated experience using the tools to drive business decisions, as well as a deep understanding of the underlying technology (tagging structure, set-up, and functional capabilities). • Ability to develop experimental and analytic plans for data modeling processes, use of strong baselines, ability to accurately determine cause and effect relations. • Understanding of relevant statistical measures such as confidence intervals, significance of error measurements, development, and evaluation data sets, etc. • Experience with statistical modelling/machine learning

Benefits

• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans) • 401K Retirement Plan with 7% Employer Contribution • Exceptional Paid Time Off • Maternity / Paternity Leave • Infertility Treatment Program • Adoption Assistance • Education Assistance • Enterprise Learning and Development • And more