Choco
Choco is a company that provides advanced AI solutions to transform order handling processes in the food supply industry. Their platform, Choco AI, automates workflows for distributors and wholesalers, ensuring that orders coming in through emails, voicemails, SMS, and third-party providers are processed swiftly and accurately. This automation helps reduce labor costs, minimize errors, and improve operational efficiency. Choco AI seamlessly integrates with existing ERP systems to ensure real-time, streamlined order management, enhancing customer satisfaction and reducing food waste. The company's technology empowers distributors to process orders more quickly and accurately, thereby increasing sales and optimizing labor resources. Choco is not a marketplace but rather a technology partner for food distributors, enabling them to manage orders from existing restaurant clients effectively.
Product Marketing Manager
February 11
Choco
Choco is a company that provides advanced AI solutions to transform order handling processes in the food supply industry. Their platform, Choco AI, automates workflows for distributors and wholesalers, ensuring that orders coming in through emails, voicemails, SMS, and third-party providers are processed swiftly and accurately. This automation helps reduce labor costs, minimize errors, and improve operational efficiency. Choco AI seamlessly integrates with existing ERP systems to ensure real-time, streamlined order management, enhancing customer satisfaction and reducing food waste. The company's technology empowers distributors to process orders more quickly and accurately, thereby increasing sales and optimizing labor resources. Choco is not a marketplace but rather a technology partner for food distributors, enabling them to manage orders from existing restaurant clients effectively.
📋 Description
• Choco is on a mission to enable the global food system to become sustainable by optimizing the way food is sold, ordered, distributed, and financed. • We are looking for a Senior Product Marketing Manager to be the critical bridge between Product, Sales, and Customer Success. • You will own key initiatives—from crafting compelling messaging and sharpening competitive positioning to extracting deep customer insights. • Success in this role requires a data-driven, customer-obsessed, and execution-focused marketer who thrives in a fast-paced, high-growth environment. • Develop clear and compelling messaging that resonates with our target audience and differentiates our products in the market. • Collaborate with Product Managers to translate complex features into simple, value-driven narratives. • Build and maintain product playbooks, battle cards, and competitive positioning frameworks that work seamlessly for the sales organization. • Lead and execute GTM strategies for new features and product launches, ensuring seamless rollout and adoption. • Conduct market research, competitive analysis, and customer interviews to refine messaging and acquisition strategies.
🎯 Requirements
• 7+ years of experience in product marketing, ideally in SaaS, food tech, B2B, or a related industry. • Strong understanding of product positioning, messaging, and storytelling. • Experience developing GTM strategies and launching successful products. • Ability to analyze market trends, customer feedback, and competitive insights. • Excellent communication, presentation, and stakeholder management skills. • Hands-on experience with sales enablement and content creation. • Ability to thrive in a fast-paced, cross-functional environment and manage multiple projects simultaneously. • Knowledge of marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics, etc.). • A deep understanding & fluency of the English language, with the ability to leverage tone, nuance, and wordplay effectively across different contexts. • Experience in food tech, supply chain, or B2B marketplaces. • Familiarity with PLG (product-led growth) strategies.
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