Lifecycle Marketing Manager

March 8

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Muse by Interaxon Inc.

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brain sensing technologies • immersive experiences • User-Experience Design • neurotechnology • meditation

51 - 200 employees

🥽 AR/VR

🤖 Artificial Intelligence

🧘 Wellness

Description

• Craft and execute top-tier lifecycle marketing strategies • Lead email marketing initiatives • Develop segmentation and personalization strategies • Deploy marketing automation tools • Map customer journey and optimize touchpoints • Implement A/B testing and optimization techniques • Design and implement retention strategies • Collaborate with cross-functional teams and stakeholders • Monitor and optimize CRM and marketing automation systems

Requirements

• Bachelor’s degree in Marketing, Business, or related field; advanced degree preferred • 5-8 years of experience in email marketing, lifecycle marketing, CRM, or similar role • Expertise in marketing automation platforms and CRM systems • Ability to manage multi-channel messaging campaigns effectively • Proficiency in data analysis, segmentation strategies, and analytical decision-making • Strong communication and project management skills • Experience with A/B testing and optimization techniques • Collaborative in cross-functional teams and with stakeholders • Experience in both D2C/B2C and B2B environments • Detail-oriented, customer-focused, with project management capabilities • Independent, adaptable, and able to excel in fast-paced environments • Data-driven with a balance of analytical acumen and customer-centric intuition • Exceptional communicator promoting teamwork and clarity • Curious, motivated, and open to exploring new strategies for business goals

Benefits

• Dynamic, collaborative work environment • Impactful role in brain health industry • Performance-driven culture • Opportunities for personal growth and innovation • Inclusion and diversity focused • Equal opportunity and barrier-free recruitment • Accommodations available during selection process