Senior Marketing Manager - Demand Generation
May 30
🏈 Anywhere in North America – Remote
💵 $146k - $162k / year
⏰ Full Time
🟠 Senior
📈 Performance Marketing
Description
• Develop marketing strategies to drive expansion for existing customers. • Own inbound marketing and conversion optimization for new customers. • Build bottoms up model for lead generation and conversion in support of net new revenue goals • Own SEO for Chromatic.com (SaaS) and Storybook.js.org (open source). • Create marketing campaigns and content that generate measurable interest in our product. • Quantify how much pipeline you generate (e.g., opportunities & sales outcomes). • Be an expert on the customer journey and the conversion rates therein • Build marketing stack and integrate with CRM
Requirements
• 5+ years of demand gen marketing experience with a metrics-driven outcomes. Proven ability to quantify pipeline generated. • Experience marketing to developers (1+ years devtools. Open source experience a bonus.) • Eager to innovate and test growth strategies tailored to Chromatic's positioning. • Proactive and unafraid to take action by getting involved in the hands-on execution of tasks. • Ability to instrument and debug a user acquisition funnel across marketing sites, web apps, and other web properties. • Mastery of demand gen tools and familiarity with developer-centric platforms (e.g., GitHub). • Can balance ideal solutions with practicalities of scope and speed. • Excellent communication skills and enthusiasm for writing things down. • Experience with Hubspot Marketing Hub and Sales Hub
Benefits
• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service
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