Principal Product Marketing Manager

June 5

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Circle

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Circle helps businesses and developers harness the power of stablecoins for payments and internet commerce worldwide.

blockchain • digital currency • crypto • fintech • consumer finance

501 - 1000

Description

• Circle is looking for an experienced Principal Product Marketing Manager to define and drive Go-to-Market for Circle’s platform of developer tooling and blockchain infrastructure. • Reporting to Senior Manager of Product Marketing • Work on a dynamic, action-oriented team focused on a strategic product pillar • Serve as the subject matter expert on products' features and benefits, competitive landscape, customer segmentation, and platform narrative for developers • Develop positioning, messaging, and channel strategy to drive GTM for new product launches and ongoing growth initiatives • Partner with Product and Business Development to identify new market opportunities and support the discovery and definition of new products • Coordinate with cross-functional teams to support GTM activations with marketing, communications, and sales enablement materials

Requirements

• 10+ years of relevant experience in Product Marketing or combination of Product, Engineering, Marketing, Business Development or related field; experience with B2B software or technology services preferred • Deep knowledge of blockchain, digital currency, fintech, and capital markets • Experience with creating compelling and differentiated positioning, messaging, and core product marketing collateral from the ground up for highly technical products • Experience with driving GTM strategy and execution alongside highly cross-functional teams • Highly independent and motivated to go deep in the tech and learn • Thrives in unstructured environments and builds order in chaos • Familiarity with Slack, Google Workspace, Coda, and macOS

Benefits

• Equity & Benefits (including medical, dental, vision and 401(k)) • Discretionary vacation policy • 10 days of paid sick leave per year • 11 paid holidays per year in the U.S.