Marketing Insights Data Analyst

October 12

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Civica US

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software • governmental processes • municipal IT support • public safety support

51 - 200

Description

• The Marketing Insights Data Analyst role will be to understand, analyse, and interpret marketing data to help business solve problems and make better decisions. • Strong understanding of mathematical and statistical concepts to analyse data. • Advanced data analysis using Excel and Python. • Advanced data visualisation using Power BI. Preferred Microsoft Power BI certified professional. • Strong communication skill. • Story telling using data. • Stakeholder engagement and management. • Critical thinking and problem solving.

Requirements

• Key accountabilities are: • Conduct advanced data analysis using Excel and programming languages such as Python (Pandas) to automate processes and derive insight. • Ability to analyse large data set, by going through data extraction, data cleaning, data analysis and data modelling. • Experience in advanced analytic and statistical techniques related multivariate modeling example regression and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness. • Create visualisations in Power BI to present complex data in an accessible format. • Develop dashboards and reports that clearly show marketing performance and key metrics. • Must have the ability to code in PowerBI using Power query. • Microsoft Power BI certification preferred for the role. • Assess trends by analyzing past data, such as sales and revenue in a given time period. • Use data analytics to determine which action a business should take in a particular situation. • Track and develop key performance indicators (KPIs) to measure the success of marketing function. • Experience building and automating management level reporting. • Communicate findings and insights effectively to stakeholders, supporting strategic decisions with clear data-driven arguments. • Engage with stakeholders to understand their data needs and ensure that reports and analyses meet those requirements. • Relevant 2+ years of relevant experience. • Proven experience in data analysis and analytics preferably within a marketing, media agency, analytics and market research firms. • Advanced Excel skills and experience with programming languages such as Python for data analysis and automation. • Experience with Power BI. Microsoft Power BI certification preferred. • Excellent communication skills with the ability to present data-driven insights to stakeholders. • Strong analytical skills with attention to detail and a commitment to data accuracy and reliability. • Bachelor's or Masters's Degree in Mathematics, Statistics, Economics, Engineering, and equivalent work experience.

Benefits

• Civica is a Diversity Leader, ranked as one of the top European companies for workplace diversity and equality - Financial Times 2021. • Civica is committed to building and maintaining an inclusive and supportive culture where diversity thrives, and all of our people excel. • Civica recruit, promote and reward our people based on their contribution, regardless of gender, race, disability, religion/belief, nationality, ethnicity, sexual orientation, age or marital status • About Civica: We’re Civica and we make software that helps deliver critical services for citizens all around the world. • Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. • Life at Civica is fun and flexible. • Civica Foundation | Giving Culture: We encourage our people to take advantage of our Days of Difference initiative that makes a lasting impact in the community through goodness and charity. • Civica Culture | Work life balance and Blended working: Flexible working, less commuting and more time with friends and family gives a perfect work life balance to our people. • Learning and Development | Growth Opportunities: Civica has a unique 70:20:10 learning model, which supports your learning demands in an interesting, challenging & fun way! • Civica Accolades: ‘Investors in People’ – Gold: We prioritise the development of our colleagues to match their ambition. • Great Place to Work: We are dedicated to create an outstanding employee experience. • Financial Times - Diversity Leader 2023: We’re committed to maintaining an inclusive and supportive culture. • Australian Business Awards – Employer of choice. • Top rated employer – Glassdoor: Our average length of service is 9 years. • Societal Impact: Our solutions impact positive societal change, supporting local Authorities, Schools, Police forces, the NHS and numerous Central Government offices.