Product Marketing Lead

May 24, 2024

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Logo of ClassDojo

ClassDojo

ClassDojo is a communication platform that connects teachers, families, and students, facilitating better engagement and collaboration in educational settings. It offers a suite of tools that allow teachers to communicate with parents, share classroom updates, and support students' social-emotional learning. The platform also features a portfolio function that allows students to share their learning progress with their families. It's widely popular, used by millions of students and parents, and supports multilingual communication. ClassDojo is focused on building communities within classrooms, providing resources for teachers, and ensuring privacy and security for all its users.

51 - 200 employees

Founded 2011

📚 Education

🌍 Social Impact

💰 $125M Series D on 2022-07

📋 Description

• You'll help grow ClassDojo to be the world's most widely-used pre-K-8 product and most-loved consumer education brand for kids. You’ll do this by deeply understanding our market and bringing that to life through engaging go-to-market campaigns that drive impact. • You'll influence the product roadmap to shape the future of education and strategize alongside product managers, data scientists, growth marketers, creative teams, and other cross-functional partners all united in our mission to 10x our growth goals. • Build measurable KPIs for all product marketing plans, adopting a test and learn philosophy to hit business objectives.

🎯 Requirements

• Experienced product marketer with 7+ years of experience at a consumer brand • You are a master at launching consumer products, with a strong track record of crafting emotionally rooted positioning and cut-through messaging that drives business results • Customer champion with experience driving market research and customer insights, both qual and quant • Excellent storytelling skills—you have a sense for narrative, and can create succinct, impactful messaging • Experience with segmentation, targeting, and positioning • Highly collaborative, with proven ability to work across multiple teams and competing priorities simultaneously • You take ownership, are an inventive problem solver and have a high-level of accountability and follow-through • Moves faster than is comfortable, an instigator • Highly empathetic

🏖️ Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service

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