Lead Marketing Operations Manager

3 days ago

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Classy

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Classy is an innovative fundraising platform designed specifically for nonprofits. It provides a variety of tools such as customizable donation forms, crowdfunding options, event ticketing, and peer-to-peer fundraising capabilities. Classy's platform also offers advanced features like fundraising intelligence powered by AI, integration with various systems, and secure payment solutions. The company supports a wide range of nonprofits, from healthcare to churches, and emphasizes building lasting donor relationships and community engagement. Its platform is highly scalable and suitable for both local and international fundraising efforts, making it a trusted partner for many of the world's leading nonprofits.

Nonprofit • Charity • Fundraising Software • Social Sector • Social Impact

201 - 500 employees

Founded 2011

🤲 Charity

☁️ SaaS

🤝 Non-profit

📋 Description

• Join our dynamic team as a Lead Marketing Operations Manager, where you'll play a pivotal strategic role in shaping and optimizing our marketing technology and data management systems, driving innovation in marketing automation, and enhancing operational efficiency. • Marketing Technology and Data Management: Guide the development of the marketing technology stack, ensuring seamless integration, operation, and optimization of software such as Salesforce, Marketo, 6sense, and Sendoso. Audit and enhance marketing’s data strategy to manage lead lists, data enrichment, and form handling across all channels. Ensure data integrity and accessibility across marketing functions. • Process Optimization and Operational Efficiency: Experience tracking and reporting on Account Journeys in relation to activities (marketing + sales) – creating repeatable processes. Optimize the campaign response-to-MQR process, collaborating with SDR, sales, and marketing teams to enhance lead management, routing, scoring, and nurturing. Direct A/B testing efforts to identify and implement best practices, driving continuous improvement in marketing tactics and strategies across teams and geographies. Work in tandem with an Email Marketing Manager to optimize Marketo and Salesforce integration including segmentation, duplicate records, etc. Establish and maintain scalable processes to ensure best practices in campaign and lead management for inbound and outbound marketing. Deep understanding of the marketing technology landscape and the ability to quickly evaluate and learn new technologies.

🎯 Requirements

• Have 8+ years of experience in marketing operations. • Possess deep expertise in top-of-funnel strategies and processes that fuel conversion and meaningful pipeline growth. • Understand how IT, sales, finance, marketing, and sales development interweave with each other from a planning perspective. • Can prove your ability to translate data into meaningful insights that drive business outcomes. • Create and maintain demand gen and ABX reports and dashboards for funnel performance and marketing-sourced opportunity and pipeline creation by segment, campaign, and channel. • Understand how to translate business process and policies into meaningful documentation. • Self-motivated, detail-oriented, and capable of managing multiple projects independently. • Manage the hygiene and quality of marketing data. • Possess proficiency and familiarity with the following systems: • Salesforce administration, reporting & dashboarding. • Marketo marketing automation. • Salesloft sales engagement administration. • 6sense/Slintel administration. • Qualified administration. • Sendoso administration. • Jira. • Asana project management experience.

🏖️ Benefits

• Market competitive pay. • Rich healthcare benefits including employer paid premiums for medical/dental/vision (100% for employee-only plans and 85% for employee + dependent plans) and employer HSA contributions. • 401(k) retirement plan with company matching. • Hybrid workplace with fully remote flexibility for many roles. • Monetary support for new hire setup, hybrid work & wellbeing, family planning, and commuting expenses. • A variety of mental and wellness programs to support employees. • Generous paid parental leave and family planning stipend. • Company provided life and disability coverages. • Supportive time off policies including vacation, sick/mental health days, volunteer days, company holidays, and a floating holiday. • Learning & development and recognition programs. • “Gives Back” Program where employees can nominate a fundraiser every week for a donation from the company. • Inclusion, diversity, equity, and belonging are vital to our priorities and we continue to evolve our strategy to ensure DEI is embedded in all processes and programs at GoFundMe. • Employee resource groups. • Your work has a real purpose and will help change lives on a global scale. • You’ll be a part of a fun, supportive team that works hard and celebrates accomplishments together. • We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose. • We are a certified Great Place to Work, are growing fast and have incredible opportunities ahead!