Senior Manager, Live Event Marketing

March 24

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Clinical Education Alliance

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Clinical Education Alliance is a global leader in healthcare professional (HCP) engagement and education. The organization is dedicated to improving the lives of over 1 billion patients by providing HCPs with evidence-based education, innovative tools, and meaningful insights. With a focus on continuing professional development and medical communications, Clinical Education Alliance empowers healthcare professionals to make informed decisions and elevate patient outcomes through its advanced clinical platforms and data-driven solutions.

51 - 200 employees

Founded 2020

⚕️ Healthcare Insurance

📚 Education

📋 Description

• The Senior Manager, Live Event Marketing is responsible for driving attendance and engagement at our proprietary live and virtual events targeting healthcare professionals (HCPs), primarily in Psychiatry, Neurology, Oncology and other specialties. • This role will develop and execute marketing strategies to recruit, register, and convert sign-ups into active event participants—both in-person and online. • The Senior Manager will lead event promotion, audience acquisition, and retention strategies, ensuring strong attendance and engagement while delivering measurable marketing impact. • Develop and implement multi-channel marketing strategies to recruit and convert HCPs into event attendees, maximizing attendance and engagement. • Own the attendee acquisition funnel, leveraging email, digital, paid media, partnerships, and other marketing channels to drive registrations. • Optimize audience segmentation and targeting to ensure high-quality event participation. • Analyze marketing performance data to refine strategies, improve conversion rates, and enhance ROI. • Partner with Sales and Scientific Directors to ensure alignment between event objectives and audience engagement strategies. • Develop pre-event engagement strategies to ensure high registration-to-attendance conversion rates. • Implement nurture campaigns, automated reminders, and strategic touchpoints to increase live attendance. • Leverage insights from past events to continuously improve engagement strategies. • Lead all aspects of event marketing campaigns, including messaging, creative, targeting, and execution. • Monitor and report on campaign performance, attendee acquisition metrics, and engagement trends to stakeholders, including leadership and sales teams. • Utilize marketing automation and CRM tools to streamline campaign execution and attendee communication and optimize campaign execution. • Work closely with the Project Management, Meetings, Sales and Design teams to ensure seamless event execution and promotion. • Align event marketing efforts with business objectives, revenue goals, and profit margins. • Build and maintain external partnerships and industry relationships to expand event reach and impact.

🎯 Requirements

• 5+ years of experience in event marketing, audience acquisition, or demand generation, with a focus on healthcare or professional audiences. • Proven track record of driving attendance and engagement for live and virtual events. • Expertise in multi-channel marketing, including email, digital advertising, social media. • Experience with marketing automation and CRM platforms (preferably Marketo). • Strong analytical mindset with experience in marketing performance tracking and data-driven decision-making. • Comfortable working with data, analytics, and reporting to optimize marketing strategies. • Excellent written and verbal communication skills. • Superior organizational, interpersonal, and presentation skills.