Marketing Manager - HealthTech

2 days ago

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ClinicMind Platform for Full-Cycle Patient Care

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EHR • Credentialing • Billing • Practice Management • Patient Portal

201 - 500

Description

• Implement the ClinicMind’s Land-and-Expand brand-compounding platform marketing strategy for selling multiple software products and software-enabled services. • Develop and continuously improve the ClinicMind branding and lead-generation process. • Develop ClinicMind Brand Story and Customer’s and Buyer’s journeys based on a deep understanding of the customer needs and behaviors and ClinicMind products and services. • Coordinate with sales, customer support, and product development teams to minimize customer acquisition costs and maximize customer value. • Assist the sales team in preparing for industry events and networking activities. • Build a marketing team, including brand coordinators, content managers, social media managers, SEO specialists, email marketing managers, demand generation managers, graphic designers/brand designers, PPC specialists, data analysts, channel marketing managers, webinar/event coordinators, website administrators. • Data-driven individual team member performance improvement SOP and continuous member training. • Leverage the Internet, G2, Capterra, SalesForce, Hubspot, and High Level for Data-driven marketing process management, including content creation and scheduling, engagement monitoring and analysis, Marketing KPI implementation and reporting, forecasting, and budgeting. • Analyze market trends and competitor activities to refine marketing strategy and implementation identify new market opportunities. • Stay updated on healthcare regulations and ensure all marketing activities comply with industry standards and company policies.

Requirements

• 5+ years of experience in HealthTech, BPO, RCM services, and reseller or franchise marketing or management in a global environment, spanning USA, India, and the Philippines. • Demonstrated success in developing and executing integrated marketing campaigns across multiple channels. • Strong analytical skills, with the ability to use data to inform marketing decisions and measure campaign effectiveness. • Excellent communication and relationship-building skills, with the ability to collaborate effectively with internal stakeholders and external partners. • Proven leadership skills, with the ability to manage and motivate cross-functional teams to achieve organizational goals. • A STEM undergraduate degree. • MBA in Marketing or Healthcare. • MUST HAVE: High comfort level working on Eastern Time Zone/US Shift. • Good internet access at home at least 25 MBPS. • Mobile Hotspot. • Laptop/Desktop of at least 16 GB.