Creative Strategist / Copywriter - Brand
July 22
Description
• Collaborate on planning InfinitePay’s brand strategy (yearly, quarterly and monthly), identifying key moments and opportunities around the cultural calendar to develop activations and creative campaigns. • Work closely with the Performance, Growth and Content team to create an integrated brand calendar in sync with initiatives from our partner teams. • Conceptualize and Ideate: Be the driving force behind brainstorming sessions, contributing imaginative ideas and unique angles to fuel creative campaigns and initiatives. • Craft best-in-class copy: Develop outstanding copy for a diverse range of platforms and projects, including concepts, scripts for videos, activation ideas, innovation projects, creative campaigns and product launches. • Elevate our Brand Voice: Collaborate closely with the internal teams to develop a distinctive and consistent brand voice that makes us standout. • Champion Storytelling: Immerse yourself in our brand, products, and target audience to craft captivating stories that create a deep emotional connection with consumers. • Grow awareness of the InfinitePay brand: Actively think of ways to help grow our brand awareness. • Stay Ahead of Trends: Keep a finger on the pulse of industry trends, emerging technologies, and cultural shifts. • Collaborate closely with our Studios, Craft, Product Design, Growth, Editorial and Content to create world-class creative assets.
Requirements
• At least 2 years of relevant creative writing experience, copywriting, and content strategy in advertising agencies and/or comms and marketing departments. • Hold a relevant degree in Advertising, Communications, Marketing or equivalent. • Excellent written and verbal communication skills. • Highly collaborative and self-directed. • Comfortable working in a highly fast-paced - sometimes chaotic - environment that requires flexibility and a startup mindset. • Native Portuguese speakerAdvanced English • Experience with Payments/Financial sectors and retail is a “nice to have”.
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