Senior Copywriter - Content Strategist

October 17

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Coconut Software

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Description

• We are seeking an experienced story teller in a Senior Copywriter & Content Strategist to elevate our content marketing initiatives and connect with buyers at every stage of their journey with Coconut. • Motivated by a challenge, you’re inquisitive and empathetic, and know how to dig-in to understand the way our buyers think and what they care about. • This role requires a masterful writer first and foremost, someone who can craft sharp, engaging copy while also thinking strategically about how content fits into the larger marketing and business goals. • You’ll draw on your industry experience to convey a compelling perspective that attracts people to our brand. • By crafting engaging stories, you'll help clarify the market landscape, showcase key trends, and ultimately illustrate why choosing Coconut Software is the best decision.

Requirements

• 5-8+ years of experience devising content strategy and writing content to fuel B2B demand gen programs designed to hit pipeline & revenue goals • A background in journalism and/or agency experience • Multi-channel content marketing experience: you’ve written for various formats and channels including web, blog, social media (LinkedIn, twitter, Facebook), video, paid advertising, webinars, executive presentations - both short/long form content • A deep understanding of content marketing strategies and distribution tactics • Ability to write and communicate big ideas simply & clearly—in a friendly, approachable and likable way • Experience writing with SEO best practices + keywords in mind • Experience with martech including MAPs (Pardot, Hubspot), website CMS (wordpress), SEO tools (SEMRush), and project management software (Asana, Wrike) • A portfolio of B2B work that you are proud to show off • Previous experience writing about/for financial services would be a huge bonus!

Benefits

• Competitive Salaries - we pay fairly based on experience and expertise, not your ability to negotiate! • Health & Dental Benefits, Virtual Care, & Disability top up - all starting from day 1! • Virtual mental health and EAP platform • WealthSimple GRSP & Matching • Annual Wellness Benefit ($1000 per year) • Opportunity to work remote - anywhere in Canada! • Employee Options - everyone shares in our success! • Internet Subsidy on each paycheck • Tiki Bucks Incentive Program - everyone is entitled to earn bonuses! • A People First Company - 4.6 rating on Glassdoor • Recently named #4 on the Top 10 Best Workplaces in Canada